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  • Swarovski x Halo Infinite
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You can read more about this case and full case summaries of additional ANA REGGIE winning campaigns here, or visit the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.

Swarovski x Halo Infinite

Category

Gaming or eSports Marketing

Description

Winner Status: Gold

Client/Brand: Swarovski and Microsoft Xbox

Agency: tripleclix

Headline:
The partnership with Xbox and Halo catapulted Swarovski to the top of the 'must have' list in gaming.

Campaign Summary:
A unique collaboration for both brands, Swarovski and Halo embody the ideals of heroism and wonder – offering ever-present reminders of what self-discovery and imagination can do. Together, these crystal pieces tell a story of innovation and inspiration, paying tribute to the impact of Halo over the years.

Team Credits:
Chris Erb, Founder, Managing Partner, tripleclix

Jennifer Erb, Managing Partner, tripleclix

Christina Lovejoy, Head of Luxury Partnerships, tripleclix

Kassandra Horn, Account Director, tripleclix

Additional Contributors:
StockX

Winner Status

  • Gold

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