Winner Status: Silver

Client/Brand: Spotify and Billie Eilish

Agency: IHEARTCOMIX

Headline:
Happier than Ever: The Destination showcases Billie Eilish's new album, new look, new sound, new persona.

Campaign Summary:
Happier than Ever: The Destination was an immersive listening experience and fan-centric activation to celebrate Billie Eilish’s second LP. The goal- create a unique, cinematic attraction for fans distinct to Billie’s new persona. It was used as a showcase for Spotify to debut three Enhanced Albums on their platform.

Team Credits:
Kate Marriage, Sr Experiential Marketing Manager, Spotify

Sarah Waldman, Associate Director, Experiential Marketing, Spotify

Lucy Davidson, Manager, Artist and Label Partnerships, Spotify

Taryn Lacroix, Associate Manager, Artist and Label Partnerships, Spotify

Ashely Graver, Head of Creative Artist Partnerships, Spotify

Victor Trubowitch, Head of Majors, Spotify

Christine Motch, Senior Global Brand Manager, Spotify

Derek Wright, Creative Lead, Spotify

Carolina Perez-Siam, Associate Creative Director, Spotify

Gabija Blake, Senior Producer, Spotify

Franki Chan, Executive Creative Director, IHEARTCOMIX

Jesus Antonio Rivera, Creative Director, IHEARTCOMIX

Sarah Fleisher, Project Manager, IHEARTCOMIX

Paulie Duke, Executive Producer, IHEARTCOMIX

Jessy Brown, Senior Producer, IHEARTCOMIX

Mason Rothschild, Experience Director/Designer, IHEARTCOMIX

Annie Sperling, Experience Director/Designer, IHEARTCOMIX

Ryan Heape, Graphic Designer, IHEARTCOMIX

Madeline Power, Immersive Staff Lead, IHEARTCOMIX

Orchid Taylor, Wardrobe Designer and Stylist, IHEARTCOMIX

Additional Contributors: