Winner Status: Silver

Client/Brand: Frito-Lay North America

Agency: Goodby Silverstein & Partners

Headline:
Cheetos drives unprecedented trial with a first-of-its-kind Snapchat activation.

Campaign Summary:
Cheetos was launching a new product on Super Bowl Sunday. The problem? So was every other major food brand. But while they were pushing people to grab products off the shelf, we let people grab Cheetos right out of the TV screen.

Team Credits:
Rachel Ferdinando, Chief Marketing Officer, Frito-Lay North America

Marissa Solis, SVP, Core Brands, Frito-Lay North America

Jess Spaulding, Senior Brand Director, Frito-Lay North America

Melody Macaluso, Marketing Director, Frito-Lay North America

Lauren Creed, Marketing Manager, Frito-Lay North America

Joey Rickert, Marketing Analyst, Frito-Lay North America

Brodie Dunn, Director of Strategic Insights, Frito-Lay North America

Chris Yemma, Communications Director, Frito-Lay North America

Margaret Johnson, Chief Creative Officer, Goodby Silverstein & Partners

Eamonn Dixon, Creative Director, Goodby Silverstein & Partners

Stefan Copiz, Creative Director, Goodby Silverstein & Partners

Lennie Galloway, Copywriter, Goodby Silverstein & Partners

Thomas Gledhill, Art Director, Goodby Silverstein & Partners

Chris Nilsen, Account Director, Goodby Silverstein & Partners

Gabriella Dishtosky, Brand Strategy Director, Goodby Silverstein & Partners

Shaza Elsheshtawy, Senior Strategist, Goodby Silverstein & Partners

Caitlin Neelon, Comm Strategy Director, Goodby Silverstein & Partners

Drew Forrest, Senior Comm Strategist, Goodby Silverstein & Partners

Additional Contributors:
OMD
Snapchat
Hungry Man
Exile
Beacon Street Studios