Winner Status: Gold

Client/Brand: PepsiCo Beverages Canada

Agency: Motive

Headline:
bubly became Canada’s favourite sparkling water by transforming the category with a campaign that delivered undisputed category leadership & the biggest innovation in category history.

Campaign Summary:
bubly created a phenomenon that is loved by Canadians and unleashed a campaign that translated to undisputed leadership in the sparkling water category by embracing shared DNA between Canada and the brand. Headlined by Michael Bublé, bubly introduced new flavours in a fully integrated campaign for Canadians, by Canadians.

Team Credits:
Sassan Jahan, CMO, PepsiCo Beverages Canada

Lourdes Seminario, Sr. Director of Marketing, PepsiCo Beverages Canada

Adam Day, Marketing Director, PepsiCo Beverages Canada

Ananda Freake, Marketing Director, PepsiCo Beverages Canada

Sarah Shelast, Marketing Manager, PepsiCo Beverages Canada

Jennie McPherson, Marketing Manager, PepsiCo Beverages Canada

Mariangelica Rodriguez, Insights Manager, PepsiCo Beverages Canada

Jenn Bailey, Assistant Marketing Manager, PepsiCo Beverages Canada

Christie Power, Sr. Marketing Manager, PepsiCo Beverages Canada

Tristan Morris, Director of Insights, PepsiCo Beverages Canada

Matt Statman, CEO/CCO, Motive

Hilary Miller, SVP, Group Account Director, Motive

Brian Flaman, Managing Director, Canada, Motive

Jonah Goldberg, Account Supervisor, Motive

Chris Reinhard, SVP, Group Creative Director, Motive

Carissa Levine, Group Creative Director, Motive

Jose Eslinger, Group Creative Director, Motive

Christian McOmber, Senior Copywriter, Motive

YeJoon Hwang, Senior Art Director, Motive

Elyssa Seidman, Strategy Director, Motive

Additional Contributors:
OMD
Praxis
Treetop Marketing & Promotions
Mark IV
Allie Mercurio