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Choose a Spirit to Fit Your Lifestyle
Category
Shopper Marketing, Retailer-Specific or Omnichannel Marketing
Description
Winner Status: Silver
Client/Brand: Diageo
Agency: Arc Worldwide
Headline:
“Choose a Spirit to Fit Your Lifestyle” made mindful drinking easier and more delicious - and produced a +31% average sales lift.
Campaign Summary:
Our program, “Choose a Spirit to Fit Your Lifestyle” leveraged inspiring wayfinding to help shoppers find bev-alch options that fit their mindful lifestyles and dietary restrictions (i.e., low-calorie).
Support through a 360-shopper program across 7,000+ stores led to a +31% average sales lift across all participating brands and retailers.
Team Credits:
Beth DeBona, Director, Strategy, Arc Worldwide
Anna Rudy, Creative Director, Arc Worldwide
Kelsey Eliason, Associate Creative Director, Arc Worldwide
Katie Pribylshay, Associate Creative Director, Arc Worldwide
Olivia Lowry, Senior Art Director, Arc Worldwide
Additional Contributors:
Winner Status
- Silver