You can read more about this case and full case summaries of additional ANA REGGIE winning campaigns here, or visit the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.
Bud Light Seltzer Seasonal Strategy
Category
Holiday or Seasonal Marketing
Description
Winner Status: Bronze
Client/Brand: Bud Light
Agency: draftLine
Headline:
Bud Light Seltzer's Seasonal strategy reached consumers in an organic way that stayed true to the Bud Light name and inspired more fun!
Campaign Summary:
Our seasonal strategy leveraged insights around holiday spikes in conversations and created the recipe for success through our seasonal innovation strategy. This strategy helped us to reach our consumer in an organic way that stayed true to the Bud Light name and inspired more fun!
Team Credits:
Andy Goeler, Vice President, Bud Light - AB InBev
Marcela Garcia, Head of Marketing, Bud Light - AB InBev
Corey Brown, Director of Digital, Bud Light Family - AB InBev
Paul Scholz, Director of Innovation, Bud Light Family - AB InBev
Tamara Mansfield, Director, Bud Light - AB InBev
Leah Saccoccio, Digital Manager, Bud Light Seltzer - AB InBev
Chris Kaiser, Director of Occasions, Bud Light Family - AB InBev
Brian Weidy, Digial Media Manager, Bud Light - AB InBev
Katie Stankaitis, Innovation Manager, Bud Light - AB InBev
Taylor Mockler, Occasions Lead, Bud Light Seltzer - AB InBev
Additional Contributors:
Dentsu/Aegis
3PM/Weber Shandwick
Winner Status
- Bronze