Winner Status: Gold

Client/Brand: The Ad Council

Agency: JOY Collective

Headline:
The Ad Council delivered the most comprehensive, multi-faceted, powerful education campaign for the Black community around COVID-19 vaccines in its history; driving unparalleled increases in vaccines in the Black community.

Campaign Summary:
This project was a labor of love and the one of the most important efforts of our time.

Numbers don't lie. Eighty percent (80%) of Black America is now vaccinated and we are continuing to drive action, leading with empathy, respect, and pertinent information to make an informed decision.

Team Credits:
Sherry Thompson, COVID Vaccine Campaign Coalition Consultant, Ad Council

Kate Emanuel, Chief Business Operations & Strategy Officer, Ad Council

Nicholas (Nick) Sugai, VP, Group Campaign Development, Ad Council

Charysse Nunez, Insights Lead, Ad Council

Kerry Perse, Consultant, Influencer and PR, Ad Council

Amanda Kwong, Campaign Manager, Ad Council

Brandi Piper, Director, Branded Entertainment | Partnership Marketing and Activation, Ad Council

Nadia Weinstein, Consultant, Global Communications/PR, Ad Council

Margaret Files, Vice President, Marketing and Communications, Ad Council

Michelle Hillman, Chief Campaign Development Officer, Ad Council

Kelli Richardson Lawson, Founder + CEO, JOY Collective

Orlena Nwokah Blanchard, President + COO, JOY Collective

Melanie Moore, Executive Creative Director, JOY Collective

Ashley Grayson, VP, Marketing, JOY Collective

Nikki Jennings, Senior Producer, JOY Collective

Patty Baltazar, Director, Client Services, JOY Collective

Marcy Polanco, VP, PR + Communications, JOY Collective

Lizzy Cadie, Marketing Manager, JOY Collective

Camille Blanchard, SVP, Strategy & Client Services, JOY Collective

Rosalyn Doaks, Coalition Builder, JOY Collective

Additional Contributors:
NAACP
NUL: National Urban League
NBNA: National Black Nurses Association, Inc.
Jack and Jill of America, Inc.
Black Coalition Against COVID