Winner Status: Bronze

Client/Brand: Anheuser-Busch

Agency: Mosaic North America

Headline:
Generating over $600K for bars / restaurants nationwide, Stella’s “Your Table is Ready” was top beer share gainer in the on premise and drove consumers back to their favorite restaurants.

Campaign Summary:
Your Table is Ready: A 360 integrated campaign that invited consumers back to their favorite restaurants, supporting one of the hardest hit industries in the pandemic.

Team Credits:
Lauren Denowitz, Head of Marketing - Stella, Anheuser-Busch

Tim Ovadia, Global Vice Presidente, Stella Artois, Anheuser-Busch

Robert Siegler, Senior Brand Director, Trade & Commercialization, Anheuser-Busch

Matias Regenhardt, Director of Experiential Marketing - Stella, Anheuser-Busch

Ralph Conserva, Senior Media Manager, Anheuser-Busch

Shay Bergman, Senior Brand Manager, Communications, Anheuser-Busch

Rob Clark, Head of Innovation, Anheuser-Busch

Ben Pauker, Global Brand Director - Stella Artois, Anheuser-Busch

Caitlin Harley, Director, Strategy & Insights, Anheuser-Busch

Peter Van Overstraeten, Vice President, Premium & Super-Premium, Anheuser-Busch



Additional Contributors:
James Beard Foundation
Christie's Auction House
Marcus Samuelsson Group
OpenTable
Atlason