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Jameson SPTO
Category
Content Marketing
Description
Winner Status: Silver
Client/Brand: Pernod Ricard USA
Agency: Weber Shandwick
Headline:
By March 17th, integrated efforts took SPTO from idea to movement, with more than 196K pledges to take a #JamesonSPTO on March 17th and 1.5 billion earned impressions.
Campaign Summary:
Jameson saw a rising cultural conversation: burnout amongst Americans. Through this conversation Jameson uncovered a real purpose in using its equity around St. Patrick’s Day: remind fans to take a much needed break and make time to safely connect with friends or family by taking a SPTO on March 17.
Team Credits:
Blaine Rueber, Sr. Manager, Strategic Brand Communications, Pernod Ricard USA
Dylan Sites, Senior Manager, Creative Content, Pernod Ricard USA
Susannah Frank, Senior Vice President, Weber Shandwick
Chris Kooluris, Executive Creative Director, Weber Shandwick
Erin Kerr, Senior Vice President, Weber Shandwick
Carola Vaisman, Vice President, Weber Shandwick
Laura Mays, Associate, Weber Shandwick
Additional Contributors:
UEG
Night After Night
Wavemaker
Winner Status
- Silver