Winner Status: Bronze

Client/Brand: Henkel, Inc.

Agency: The Mars Agency

Headline:
We Speak Laundry reinvigorated the Henkel Laundry portfolio at Walmart by offering shoppers easily attainable and custom-curated laundry solutions for all of a family's needs.

Campaign Summary:
The campaign launched exclusively on Walmart.com with two goals: grow sales and share. We achieved this by getting shoppers to rethink their current laundry routine and encouraging them to add one more item to their basket.

Team Credits:
Joanna Marrollo, Head of Media and Director of Digital Marketing, Henkel

Diane Dobson, Sr. Manager, Consumer and Shopper Engagement, Henkel

Karen Satterlie, National Business Manager, eCommerce, Henkel

Jennifer Fowler, Director, Shopper Solutions, Henkel

Holly Guzman, Marketing Director, Consumer and Shopper Engagement, Henkel

Cassie Ross, Customer Marketing Manager, Henkel

Brian Stormes, Director Sales, Walmart Laundry and Homecare, Henkel

Rebecca Raney, Director, Customer Development, The Mars Agency

Kandi Arrington, Senior Vice President, Client Leadership, The Mars Agency

Taylor Lewis, Director, Customer Development, The Mars Agency

Rebecca Estep, Manager, Customer Development, The Mars Agency

Erin Gordon, VP, Group Creative Director, The Mars Agency

Courtney Wilcox, Creative Director, The Mars Agency

Kylie Wyman David, Senior Art Director, The Mars Agency

Mike Aperauch, Senior Copywriter, The Mars Agency

Megan Dougherty, Associate Creative Director, The Mars Agency

Lisa Golloher, VP, Strategic Planning, The Mars Agency

Matt Fortuna, Associate Creative Director, The Mars Agency

Additional Contributors:
Universal McCann
Walmart Connect
Walmart