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Sargento® and Mondelez International® partner to launch Balanced Breaks® Cheese & Crackers
Category
Partnership Marketing
Description
Winner Status: Bronze
Client/Brand: Sargento Foods, Inc.
Agency: Ogilvy Chicago
Headline:
Sargento® Balanced Breaks® Cheese & Crackers became the biggest, most successful launch in the company’s 68-year history, nearly doubling initial sales targets.
Campaign Summary:
Sargento® developed a digitally-inspired, co-branded campaign with Mondelez International® that leveraged a custom beatbox track to tune out competitors and tune in Millennials to the latest snacking innovation from their favorite cheese and cracker brands. The result? An earworm that reignited growth for the category and our portfolio.
Team Credits:
Additional Contributors:
Mondelēz International
Framestore
Robert Clouth
Mediacom
iCrossing
Winner Status
- Bronze