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The 65+ Skincare Opportunity
Category
Age-Targeted Marketing
Description
Winner Status: Gold
Client/Brand: Johnson & Johnson
Agency: The Integer Group
Headline:
A thing of beauty is delivering 5.4 million impressions and a 51% sales lift in one week and driving the entire portfolio by 39%.
Campaign Summary:
Women ages 65+ focus on healthy skin and often rely on expensive prestige brands. By showing up in social feeds they love to spend time on, Neutrogena was able to emotionally connect with their skincare goals and demonstrate why our time-tested, derm-proven ingredients at affordable prices are the best solution.
Team Credits:
Gheisa Cruz, Senior Brand Manager, Johnson & Johnson
Melissa David, Brand Manager, Johnson & Johnson
Hana Salameh, Assistant Brand Manager, Johnson & Johnson
Steve Gammel, VP, Creative, The Integer Group
Ariel Knobbe, VP, Account Leadership, The Integer Group
Lisa Braden, Creative Director, The Integer Group
Nicole Vance, Account Director, The Integer Group
Casey Schoelen, Strategy Director, The Integer Group
Jill McLain, Associate Creative Director, The Integer Group
Erica Cleveland, Senior Art Director, The Integer Group
Christin Urso, Senior Strategist, The Integer Group
Sean Narog, Senior Manager, Data & Analytics, The Integer Group
Ben Gleichert, Senior Data Analyst, The Integer Group
Additional Contributors:
Winner Status
- Gold