Winner Status: Gold

Client/Brand: Johnson & Johnson

Agency: The Integer Group

Headline:
A thing of beauty is delivering 5.4 million impressions and a 51% sales lift in one week and driving the entire portfolio by 39%.

Campaign Summary:
Women ages 65+ focus on healthy skin and often rely on expensive prestige brands. By showing up in social feeds they love to spend time on, Neutrogena was able to emotionally connect with their skincare goals and demonstrate why our time-tested, derm-proven ingredients at affordable prices are the best solution.

Team Credits:
Gheisa Cruz, Senior Brand Manager, Johnson & Johnson

Melissa David, Brand Manager, Johnson & Johnson

Hana Salameh, Assistant Brand Manager, Johnson & Johnson

Steve Gammel, VP, Creative, The Integer Group

Ariel Knobbe, VP, Account Leadership, The Integer Group

Lisa Braden, Creative Director, The Integer Group

Nicole Vance, Account Director, The Integer Group

Casey Schoelen, Strategy Director, The Integer Group

Jill McLain, Associate Creative Director, The Integer Group

Erica Cleveland, Senior Art Director, The Integer Group

Christin Urso, Senior Strategist, The Integer Group

Sean Narog, Senior Manager, Data & Analytics, The Integer Group

Ben Gleichert, Senior Data Analyst, The Integer Group

Additional Contributors: