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Mint vs. Big Wireless
Category
Challenger Brand Marketing
Description
Winner Status: Gold
Client/Brand: Mint Mobile
Agency: Maximum Effort
Headline:
Mint Mobile Knocks Out Big Wireless
Campaign Summary:
Our campaign challenged the market leaders in our category, using a tiny media spend compared to our competitors, with fresh creative built on transparency, celebrating real customer’s reviews and proving that customers don’t have to sell their souls for awesome wireless.
Team Credits:
Aron North, Chief Marketing Officer, Mint Mobile
Jeff Braunstein, VP Marketing, Mint Mobile
Ryan Reynolds, Owner, Mint Mobile
Tanya Song, VP Creative Services, Mint Mobile
Brian Jones, Creative Director, Mint Mobile
Tim Heckman, Assoc, Creative Director, Mint Mobile
Brittany Walker, Sr. Project Manager, Mint Mobile
Scott Bartlett, Sr. Brand Manager, Mint Mobile
Maritza Cardenas, Sr. Social Media Manager, Mint Mobile
Jenna Larsson, Director of DTC Content Strategy, Mint Mobile
Additional Contributors:
Winner Status
- Gold