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HP Dragonfly
Category
Business-to-Business Marketing
Description
Winner Status: Bronze
Client/Brand: HP Inc.
Agency: Intercept
Headline:
Taking HP Dragonfly to the skies - and into the hearts and minds of resellers.
Campaign Summary:
Rising Above the Rest
Fly with Dragonfly excited and incentivized HP resale partners in Canada to aggressively grow HP Dragonfly sales. Impressive visual branding and next-level swag with built-in messaging helped the campaign soar above the sea of SPIFFs offered to resellers across the country.
Team Credits:
Christine Lee, Canada PS Commercial Marketing Manager, HP Inc.
Esteban Davila, North America Print Marketing Campaigns Leader, HP Inc.
Andrew Au, Managing Partner, Intercept
Richard Pay, Director of Strategy, Intercept
Joe Dunning, Designer, Intercept
Claudia Chan, Sr. Designer, Intercept
Daisy Magboo, Account Director, Intercept
Tara Cotter, Copywriter, Intercept
Additional Contributors:
Winner Status
- Bronze