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eBay Seller Migration to managed payments
Category
Customer Service & Relationship Management
Description
Winner Status: Bronze
Client/Brand: eBay, Inc.
Agency: RDB
Headline:
We guided over 18 million eBay sellers through migration, while keeping breakage to minimal levels.
Campaign Summary:
Our team was responsible for moving over 18 million eBay sellers from a legacy payments model (in use for decades) to an enhanced experience. Since many sellers were adverse to major changes, we had to provide sellers with the information they needed to prepare for the transition.
Team Credits:
Scott Hankal, Sr. Manager, eBay, Inc.
Nidhi Gupta, Sr. Director, eBay, Inc.
Jennifer Deal , Manager, eBay, Inc.
Charles Costa, Content Designer, eBay, Inc.
Cecelia Young, Content Designer, eBay, Inc.
Bhanu Kare, Analyst, eBay, Inc.
Rena Goade, Product Marketing Manager, eBay, Inc.
Benjamin David, Planning Manager, eBay, Inc.
Paula Horwatitsch Cunha, Manager, RDB
Michael Fenech, Managing Partner, RDB
Sasha Lipman, Manager, RDB
Mario Alonzo-Debout, Founder & CEO, RDB
Additional Contributors:
Winner Status
- Bronze