Winner Status: Bronze

Client/Brand: Ally Financial

Agency: Mediacom and Blockworks

Headline:
Ally created Fintropolis, a new world in Minecraft, that has exposed over 2 million kids to gamified financial education.

Campaign Summary:
In 2019, Ally gave four interns from HBCUs a challenge: devise a way to teach middle school kids about money so they'll be prepared to lead financially healthy lives. Two years later, Ally launches their answer to that challenge – Fintropolis, a world in Minecraft, designed to teach financial concepts.

Team Credits:
Andrea Brimmer, Chief Marketing and Public Relations Officer, Ally

Bridget Sponsky, Executive Director of Marketing, Ally

Beth Woodruff, Marketing Director, Ally

Rosalyn Fresard, Marketing Director, Ally

Magen Murray, Marketing Manager, Ally

Selim Ayyildiz, Senior Specialist, Ally

Erica Hughes, Marketing Director, Ally

Jasmin Thomas, Senior Specialist, Ally

Brenda Rios, Public Relations Director, Ally

Jon Ames, Director, Mediacom

Alexa Roberts, Media Supervisor, Mediacom

Shadae Bradshaw, Project Manager, Mediacom

Nolan Belfer, Digital Media Supervisor, Mediacom

Additional Contributors: