Winner Status: Bronze

Client/Brand: Mondelēz International

Agency: VMLY&R Commerce

Headline:
OREO Cookie e-commerce sales increased +127% and +17.3 share change vs YAGO. Target Cookie Category e-commerce sales increased +63% and +9.5 share change vs. YAGO.

Campaign Summary:
Leveraging the nostalgia and cross-generational love of OREO Cookies and Pokémon, Mondelēz International developed Limited-Edition Pokémon OREO Cookies that appealed to kids of all ages and reversed a negative sales trend at Target. Onsite and offsite Roundel Media, Facebook and Snapchat posts and a custom microsite all supported the launch.

Team Credits:
Jennifer Mason, Customer Director, Shopper Marketing, Mondelēz International

Andrea Suarez-Navarro, Operations Manager, Mondelēz International

Olympia Portale, Sr. Brand Manager, Mondelēz International

Steve McGowan, RVP, Shopper Marketing & Strategic Partnerships, Mondelēz International

Jeremy Ruiz, VP, Group Creative Director, VMLY&R Commerce

Jowita Kostek, Creative Director, VMLY&R Commerce

Lauren Blass, Vice President, Client Engagement, VMLY&R Commerce

Yue Yu, Account Executive, VMLY&R Commerce

Tony Brost, Associate Account Director, VMLY&R Commerce

Charlotte Thomas, Sr. Project Manager, VMLY&R Commerce

Gary Kelly, Copywriter, VMLY&R Commerce

Lindsay Weinberg, Sr. Art Director, VMLY&R Commerce

Additional Contributors:
Breaktime Media