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OREO Pokémon Adventure at Target
Category
Shopper Marketing, Retailer-Specific or Omnichannel Marketing
Description
Winner Status: Bronze
Client/Brand: Mondelēz International
Agency: VMLY&R Commerce
Headline:
OREO Cookie e-commerce sales increased +127% and +17.3 share change vs YAGO. Target Cookie Category e-commerce sales increased +63% and +9.5 share change vs. YAGO.
Campaign Summary:
Leveraging the nostalgia and cross-generational love of OREO Cookies and Pokémon, Mondelēz International developed Limited-Edition Pokémon OREO Cookies that appealed to kids of all ages and reversed a negative sales trend at Target. Onsite and offsite Roundel Media, Facebook and Snapchat posts and a custom microsite all supported the launch.
Team Credits:
Jennifer Mason, Customer Director, Shopper Marketing, Mondelēz International
Andrea Suarez-Navarro, Operations Manager, Mondelēz International
Olympia Portale, Sr. Brand Manager, Mondelēz International
Steve McGowan, RVP, Shopper Marketing & Strategic Partnerships, Mondelēz International
Jeremy Ruiz, VP, Group Creative Director, VMLY&R Commerce
Jowita Kostek, Creative Director, VMLY&R Commerce
Lauren Blass, Vice President, Client Engagement, VMLY&R Commerce
Yue Yu, Account Executive, VMLY&R Commerce
Tony Brost, Associate Account Director, VMLY&R Commerce
Charlotte Thomas, Sr. Project Manager, VMLY&R Commerce
Gary Kelly, Copywriter, VMLY&R Commerce
Lindsay Weinberg, Sr. Art Director, VMLY&R Commerce
Additional Contributors:
Breaktime Media
Winner Status
- Bronze