Winner Status: Silver

Client/Brand: Ace Some Day

Agency: O’Keefe Reinhard & Paul

Headline:
Ace Hardware To Help End Project Procrastination By Turning ‘Someday’ Into An Actual Day With Its Most Helpful Offers Ever.

Campaign Summary:
The challenge was to help take the pain out of painting for DIYers and with our main insight that paint procrastination is real. To motivate DIYers to achieve their paint project, Ace announced: “Some Day” leading to a record number of paint consumers within the paint category.

Team Credits:
Jeff Gooding, Corporate VP, Marketing, Ace Hardware

Bridget Ramirez, Sr. Marketing Specialist | Advertising & Media, Ace Hardware

Tim Schuller, Associate Marketing Manager - Social Media, Ace Hardware

Kim Lefko, Chief Marketing Officer, Ace Hardware

Natasha Kesaji, Head of Business Development, OKRP

David Petti, Group Creative Director, OKRP

Cassandra Smith, Associate Director, Brand Strategy, OKRP

Denise Paleothodoros, Integrated PR Consultant, Citrine Minds

Sam Baliga, Senior Designer, OKRP

Guy Madjar, Art Director, OKRP

Mike Craighead, Creative Director, OKRP

Zach Bonnan, Creative Director - Copywriter, OKRP

Ben Bonnan, Creative Director - Art Director, OKRP

Jose Gordillo, Copywriter, OKRP

Additional Contributors:
Interdependence Public Relations