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Heineken B.O.T.
Category
Promotion Marketing
Description
Winner Status: Silver
Client/Brand: Heineken USA
Agency: Fast Horse
Headline:
The promotion amassed more than 1.7 billion earned impressions and generated a +12% spike in off-premise sales of Heineken cans versus 2020.
Campaign Summary:
After a year of isolation, people were ready to burst back into summer in 2021, beer and all. But coolers are heavy, right? Enter the Heineken B.O.T. (Beer Outdoor Transporter). Wherever you go, your cans of Heineken will follow.
Team Credits:
Additional Contributors:
VT Pro
Marmoset
Winner Status
- Silver