Winner Status: Silver

Client/Brand: Bar-S Foods

Agency: Heart & Soul Marketing

Headline:
Bar-S reversed declining sales and brand perception by turning back to 90’s pop culture nostalgia to pump up hot dog fans.

Campaign Summary:
We transformed how Bar-S markets itself. We moved it from economy messaging into an emotional earworm that reintroduced to audiences new and old to the brand through a strong connection to pop culture and music that reversed the trend of declining sales and perception in key markets.

Team Credits:
Jeff Gaunt, Marketing Director, Bar-S Foods

Kyle Zegarski, Brand Manager, Bar-S Foods

Ricardo Garcia, Division Vice President, Bar-S Foods

Heather Eichele, VP - Client Success, Heart and Soul Marketing

Brody Casper, Account Supervisor, Heart and Soul Marketing

Jason Miller, VP - Creative Strategy, Heart and Soul Marketing

Jacqueline Keidel Martinez, Director of PR & Social Media, Heart and Soul Marketing

Sam Wareham, Copywriter, Heart and Soul Marketing

Hannah Heisler, Art Director, Heart and Soul Marketing

Jaimie Beazer, Senior Graphic Designer, Heart and Soul Marketing

Matt Moore, Chief Creative Officer, Heart and Soul Marketing


Additional Contributors:
Small Red Cape
Knock it out Music