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REGGIE Brand Catalyst Awards Grand Jury
Senior Vice President, Brand & Advertising
Citi
BIO
A proud native New Yorker raised in Queens, Niya brings over 17 years of dynamic marketing experience to the table, blending big-picture strategy with creative execution. Most recently, she leads the advertising team for the co-branded credit card portfolio between Citi and American Airlines, overseeing high-impact campaigns across video, social, out-of-home, print, and custom partnerships.
Her professional journey is backed by an MBA in Marketing Management and International Business, as well as a Bachelor of Science degree in Marketing. A true multi-hyphenate, Niya is also a former entrepreneur, having owned and operated a Brooklyn-based nail salon—an experience that sharpened her business acumen and deepened her connection to community.
Outside of work, she’s a dedicated wife, boy mom to two energetic sons (ages 8 and 2), and a proud member of Alpha Kappa Alpha Sorority, Incorporated, where she continues to uplift and inspire. Whether she’s leading a brand campaign or a bedtime story, Niya brings passion, purpose, and a distinctly Queens-born hustle to everything she does.
Get to know the 2026 REGGIE Brand Catalyst Grand Jurors.