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REGGIE Brand Catalyst Awards Grand Jury
Chief Brand Officer
Hallmark and Hallmark Media
BIO
Darren Abbott is Chief Brand Officer at Hallmark. Darren is accountable for defining the Hallmark consumer experience across every touchpoint and interaction with the Hallmark brand. He leads a multi-disciplinary organization across the Hallmark and Hallmark Media businesses that spans brand development, programming, marketing, public relations, communications, product design and innovation, visual merchandising, branded experiences, licensing, and one of the world’s largest and most renowned creative teams. Throughout his career, Darren has helped shape a thriving creative culture that puts the heart of the brand and the power of creativity at the center of Hallmark’s brand experience.
Darren earned a bachelor’s of arts degree in graphic design with an emphasis in advertising from Drake University. In addition to his professional achievements, he has made significant contributions to the local, regional, and national design and creative community. He serves as a member of the Kansas City Art Institute Board of Trustees and has been named a fellow by AIGA, the national association for design.
Get to know the 2026 REGGIE Brand Catalyst Grand Jurors.