ANA Unveils Winners of the 2026 REGGIE Brand Catalyst Awards

Haleon/Sensodyne’s “Sensory Overload” Awarded Best in Show,
State Farm and Infinity Marketing Team Lead in Total Wins

Los Angeles, CA. – May 20, 2026 — The Association of National Advertisers (ANA) last night announced the winners of the 2026 REGGIE Brand Catalyst Awards, honoring the teams and work that fuel brand marketing success. Spanning categories that include Best Creative Effectiveness, Experiential Campaigns, Best Long-Term Brand Building Programs, AI-Powered Creativity and more, the awards were presented during the 2026 ANA Brand Masters | ICONS Conference in Los Angeles.

The REGGIE Brand Catalyst Awards recognized 85 winners across 29 categories. Selected by a jury of industry experts, the winning campaigns represent best-in-class marketing that not only builds brand equity but also drives measurable enterprise value.

The 2026 award winners included the following top honors and recognitions:

The Best in Show went to “Sensory Overload” for Haleon/Sensodyne created by Publicis LeOne.

Sensodyne’s Sensory Inclusion Initiative featured the documentary “Sensory Overload” to spark cultural awareness and drive systemic change in dental care—educating professionals, empowering patients, and redefining sensitivity as both a brand purpose and a catalyst for inclusive oral health. Sensodyne champions sensory-inclusive care by turning purpose into practice, engaging with nearly 13M sensory sensitive individuals and driving a +47% lift in unaided brand awareness.

Grand Jury members praised the work, noting: “This case study is a masterclass in how to take on a topic or issue that is being overlooked and transformed into a powerful movement for the community it sought to help.”
Another judge added, “Their approach was a powerful way to bridge insight to brand to societal needs to business.”

Additional major wins included:

• State Farm topped brand wins with five awards.
• Infinity Marketing Team led agency wins with six awards for their work with State Farm, Archer Aviation, and HP.
• Agencies VML and Highdive each earned four awards.
• Nestlé, The Hershey Company, Kraft Heinz, and eos Products tied, with three awards each.
• Lenovo, eos Products, and Tanishq USA earned the most Gold awards among brands, with two awards each.

 
Judging Process
The REGGIE Brand Catalyst Awards followed a rigorous two-round evaluation:

1. Main Round: Judged by 300 agency and client-side leaders, selecting the Gold, Silver, and Bronze winners.
2. Grand Jury: A panel of C-suite industry leaders chose winners for Spotlight categories and the Best in Show.

2026 Grand Jury Members Included:

• Darren Abbott, Chief Brand Officer, Hallmark and Hallmark Media
• Michelle Chin, Chief Marketing Officer, Applebee’s
• Mimi Dixon, Sr. Director, Brand Activation & Content, Crayola
• Niya Gibbs, SVP, Brand & Advertising, Citi
• Adam Gloo, Chief Creative Officer, Barbarian
• Janique Helson, Head of Brand Marketing, Content & Creative, Volvo
• Maria Hokanson, Executive Vice President, Marketing, U.S. & Canada, Dairy Queen
• Megan Hoppenjans, Executive Director, Strategy, VML
• Megan Lally, Chief Executive Officer, Highdive
• Deborah Hyun, Senior Vice President, Global Brand Marketing, Lululemon
• Tina Manikas, Global Head of Connected Commerce, Omnicom Commerce
• Stephen McGowan, Sr. Director, U.S. Consumer Experience, Mondelēz International
• Richard McLeod, Chief Marketing Officer, Merrell
• Brendan Robertson, Chief Strategy Officer, David & Goliath
• Harjot Singh, Global Chief Strategy Officer, McCann

The complete list of winners in the 2026 REGGIE Brand Catalyst Awards competition, and additional program details can be accessed at www.reggieawards.org

Awards Contact: Denise McDevitt,dmcdevitt@ana.net

###