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POWER TO MOVE YOUR BUSINESS
Category
Business-to-Business Marketing
Description
Winner Status: GoldClient/BrandQualcomm
Agency;TransmissionHeadline:
Our campaign not only helped establish a brand-new class of Windows PCs, it cemented Snapdragon X Elite as a competitor to Intel and AMD.
Campaign Summary:
Snapdragon X Elite represents the first big shift in Windows PC architecture in over 50 years. To raise awareness, create demand for, and convince ITDMs that Snapdragon were a viable alternative to Intel and AMD, POWER TO MOVE YOUR BUSINESS had a simple premise: Snapdragon X Elite enhances users’ realities.
Client Credits:
Scott Whisenhunt, Staff Manager- Marketing Global Commercial Compute Campaigns & Performance Marketing - Qualcomm
Jeremy Krall, Senior Director - Qualcomm
Carmen True, VP, Marketing - Qualcomm
Don Mcguire, CMO - Qualcomm
Brent Summers, Senior Manager - Marketing - Qualcomm
Brianna Crowl, Marketing Manager - Qualcomm
Franco Telesca, Marketing Communications Specialist - Qualcomm
Alex Tran, Engineer - Qualcomm
Crystal Hixson, SEM & Paid Media Manager - Qualcomm
Jessica Walker (Kenyon), Staff Manager, Marketing - Qualcomm
Sarah Battershell, Senior Account Director - Transmission
Scott Thibodeaux, VP, Creative Director - Transmission
Emily Hanna, Account Project Manager - Transmission
Yvonne Ybarra, Senior Account Project Manager - Transmission
Tim Casey, VP, Client Services - Transmission
Jennifer Jeffery, Strategist - Transmission
Josh Harada, Senior Video Art Director - Transmission
Lauren DiRusso, Associate Creative Director - Transmission
Angel-Katheryn Zeledon, Art Director - Transmission
Stacie Katz, Studio Director - Transmission
Additional Contributors:
Winner Status
- Gold