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Paris Jackson 2024 Grammys Stunt
Category
Disruptor Brand Marketing
Description
Winner Status: SilverClient/BrandCover FX
Agency;AS Beauty GroupHeadline:
Cover FX Goes Viral at the 2024 Grammy Awards for Paris Jackson’s Jaw-Dropping Tattoo Transformation—Sparking 2.3 Billion Impressions
Campaign Summary:
Cover FX partnered with Paris Jackson for the 2024 Grammys, concealing the star’s 80+ tattoos using the brand’s Total Cover Cream Foundation. A 45-second campaign video captured the six-hour transformation, reinforcing Cover FX’s message: makeup is a tool for self-expression, empowering consumers to showcase every side of themselves.
Client Credits:
Sara Mitzner, VP of Brand Marketing - AS Beauty Group
Haley Lim, Director of Brand Marketing - AS Beauty Group
Alexandra Franklin, Associate Brand Marketing Manager - AS Beauty Group
Julie Singer, Brand Marketing Manager - AS Beauty Group
Allison Tawil, Social Media Manager - AS Beauty Group
Jamie Greenhouse, Executive Vice President - DKC
Michelle Ruth, Vice President - DKC
Jasmine Ramsey, Account Supervisor - DKC
Christina Formica, Senior Account Executive - DKC
Sabrina Rosenbaum, Account Coordinator - DKC
Additional Contributors:
Winner Status
- Silver