You can read more about this case and full case summaries of additional ANA REGGIE winning campaigns here, or visit the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.
April Fools'! 7-Eleven Big Bite Hot Dog Sparkling Water Makes a Splash
Category
Holiday or Seasonal Marketing
Description
Winner Status: SilverClient/Brand7-Eleven, Inc.
Agency;United Entertainment Group & EdelmanHeadline:
7-Eleven inspired Gen Z to buy into – and buy – its private label, 7-Select, as an innovative offering.
Campaign Summary:
To help its private label sparkling water launch stand out, 7-Eleven created a hot new product inspired by their iconic menu: 7-Select Big Bite Hot Dog Sparkling Water. Timed around April Fools’ Day, news of the outrageous flavor spread quickly, driving awareness and sales for the brand with Gen Z.
Client Credits:
Stephanie Shaw, Head of Communications - 7-Eleven
Shannon Lynch, Senior Manager, Communications - 7-Eleven
Hope Runyan, Associate Manager, Communications - 7-Eleven
Christy Mitchell, Sr. Marketing Manager - 7-Eleven
Lauren Friesenhahn, Senior Marketing Specialist - 7-Eleven
Marissa Eddings, Head of Brand, Advertising, Media, and In-store Marketing and In-house Agency - 7-Eleven
Genna Scisci, Senior Vice President - UEG
Laura Fries, EVP - Edelman
Shannon Frieser, SVP, Media Relations - UEG
Kiara McKinney, Account Director - UEG
Olivia Ferraro, Senior Manager - UEG
Brighton Chen, Acct Coordinator - UEG
Kristin Lapsley, Account Supervisor - Edelman
Matt DeNesnera, VP - Edelman
Additional Contributors:
Miracle Seltzer
Winner Status
- Silver