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SpineScreen

Category

Small Budget Brand Activation Marketing (Overall Budget Less than $500,000)

Description

Winner Status: Gold

Client/BrandAkron Children's

Agency;Marcus Thomas LLCHeadline:
Ad Agency and Children’s Hospital turn applying sunscreen into a scoliosis screening, turning every sunscreen bottle into a chance to prevent life-altering surgery.

Campaign Summary:
Marcus Thomas and Akron Children’s Hospital turn every sunscreen bottle into a chance to detect scoliosis early and prevent surgery with SpineScreen — the world’s first sunscreen that doubles as a scoliosis screening.

Client Credits:

Roderick L. Ingram Sr., Vice President - Akron Children’s
 

Robin Clark, Director, Marketing - Akron Children’s
 

Anne Merchant, Director, Corporate Communications - Akron Children's
 

Lorena Floccari, MD, Pediatric Orthopedic Surgeon - Akron Children's
 

Renee Flynn, Senior Marketing Partner - Akron Children’s
 

Jessica Westfall, MSN, APRN-CNP, Pediatric Nurse Practitioner - Akron Children’s
 

Casey Newman, Sr. Corporate Communications Specialist - Akron Children’s
 

Agency Credits:

Jamie Venorsky, Chief Creative Officer - Marcus Thomas LLC

Jim Sollisch, Executive Creative Director - Marcus Thomas LLC

Kevin Delsanter, Creative Director - Marcus Thomas LLC

Megan Noll, Assoc. Creative Director / Art Director - Marcus Thomas LLC

TJ Prochaska, Assoc. Creative Director / Copywriter - Marcus Thomas LLC

Stephanie Recktenwald, Senior Integrated Producer - Marcus Thomas LLC

Elyse Peterlin, Account Supervisor - Marcus Thomas LLC

Natalie Partridge, PR Management Supervisor - Marcus Thomas LLC

David Bemer, PR Senior Account Executive - Marcus Thomas LLC

Melissa Hersey, VP Project Management - Marcus Thomas LLC


Additional Contributors:

Cleveland Metroparks
 

Nick Langer, Event Videographer
 

Noah Travillian, Event Photographer / Editor
 

Winner Status

  • Gold