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Mayotivations
Category
Holiday or Seasonal Marketing
Description
Winner Status: BronzeClient/BrandHellmann’s (Unilever)
Agency;VMLHeadline:
From fridge to field, Hellmann's "Mayotivations" transformed the brand into a fall football must-have, driving a 10.4% sales surge.
Campaign Summary:
"Mayotivations" addressed Hellmann's typical fall sales dip by making mayonnaise the star of football season. This multi-channel campaign strategically engaged fans where they are, driving a +10.4% increase in dollar sales and +142bps in share growth, solidifying Hellmann's as a Game Day essential.
Client Credits:
Christopher Symmes, Director, Dressings & Condiments NA - Hellmann’s [Unilever]
Jenna Dowd, Associate Marketing Director, Condiments - Hellmann’s [Unilever]
Alex Leo, Associate Brand Manager - Hellmann’s [Unilever]
Arlene Fernandez, Senior Regional Advertising Producer, NA - Hellmann’s [Unilever]
Marcy Saltz, Consumer & Market Insights Lead, NA Dressings & Condiment - Hellmann’s [Unilever]
Lauren Wallace, Associate CMI Manager - Hellmann’s [Unilever]
Jena Sussman, Head of PR and Influencer Engagement, Nutrition NA - Hellmann’s [Unilever]
Susan Golkin, Executive Creative Director - VML
Dana Stalker, Group Creative Director - VML
Peepo David, Group Creative Director - VML
Joe Gerlitz, Creative Director - VML
Daryl Giannantonio, Chief Strategy Officer - VML
Hikari Iwahata, Senior Strategist - VML
Ariel Stern, Global Business Director - VML
Sarah Mannion, Business Director - VML
Samantha Bernstein, Account Director - VML
Angel Delgado, Account Supervisor - VML
Additional Contributors:
Edelman - PR Agency
Mindshare - Media Agency
Hungry Man - Production Co
Mack Cut - Editorial Co
Winner Status
- Bronze