Winner Status: Bronze

Client/Brand: McCormick & Company

Agency: Fitzco

Headline:
With +5.1B earned impressions, record-breaking social engagement and the most successful email opt-in for McCormick at 66K+, French’s Mustard Skittles broke all Mustard Day records.

Campaign Summary:
By creating the limited-edition French’s Mustard SKITTLES with a beloved candy brand, SKITTLES, we drummed up national attention for French’s – and get more people eating mustard in the process. Going where no mustard dare go before into a tangy candy.

Team Credits:
Sarah Windham, Senior Public Relations Manager - McCormick & Company

Allison Yates, Creative Campaign Manager - McCormick & Company

Megan Cooper, Digital Owned Platforms Manager - McCormick & Company

Jeff Wagner, Account Executive - McCormick & Company

Meg Farnan, Senior Graphic Designer - McCormick & Company

Janell Mallios, Vice President - SSM&L

Diana Cantu Corcoran, Senior Account Director - SSM&L

Jordan Alarcon, Account Executive - SSM&L

JW Affourtit, Creative Director - Fitzco

Stephen Lintner, Creative Director - Fitzco

Brittany Hester, Integrated Producer - Fitzco

Eva Lineberger, Art Director - Fitzco

Jacob Saunders, Copywriter - Fitzco

Dijana Kunovac, Director, Strategy - Fitzco

Lindsey McVay, Group Account Director - Fitzco

Nina Patel, Account Director - Fitzco

Hallie Goolsby, Assistant Account Manager - Fitzco

Katie McAllister, Director, Project Manager - FItzco


Additional Contributors:
SSM&L
Mars - Skittles