Winner Status: Bronze

Client/Brand: Microsoft Xbox

Agency: Tripleclix

Headline:
The co-promotion with Xbox and PepsiCo drove record breaking impressions and engagement with positive sentiment among the target audience. Trials and new subscriptions for Xbox Game Pass surpassed expected KPIs.

Campaign Summary:
Xbox partnered with Doritos, Mtn Dew, and Rockstar Energy to create the ultimate gaming rewards program for consumers. To the excitement of gamers everywhere, the program re-released Mtn Dew Citrus Cherry Game Fuel tapping into the nostalgia of the 2007 Halo 3 release and original Mtn Dew Game Fuel.

Team Credits:
Marcos Waltenberg, Senior Director Xbox Global Partnerships & Social Impact - Microsoft Xbox

Jenny Miller, Senior Manager - Xbox Global Partnerships - Microsoft Xbox

Jen Renwick, Project Manager - Xbox Global Partnerships - Microsoft Xbox

Paul Mascali, Sports Marketing Director – Entertainment, Gaming & Creators - PepsiCo

Briana Soria, Senior Marketing Director - Culinary - PepsiCo

Cameron Trout, Senior Marketing Analyst – Doritos Brand - PepsiCo

Peter Hirshberg, Senior Brand Manager - Mtn Dew Brand - PepsiCo

Jerry Breseno, Brand Marketing Manager Gaming – Rockstar Energy Brand – PepsiCo

Chris Erb, Managing Partner - Tripleclix

Scott Rouse, Director of Partnership Marketing - Tripleclix

Jennifer Erb, Managing Partner - Tripleclix

Lauren Suppini, Account Specialist - Tripleclix

An Nguyen, Account Coordinator - Tripleclix

Johnny Lorenz, Creative Director - Tripleclix

Additional Contributors:
PepsiCo
The Marketing Arm
Engage Advertising
Zero Code
Motive