Winner Status: Silver

Client/Brand: Sanofi

Agency: McCann Health New York

Headline:
Sanofi's holistic RMN campaign redefines success to protect Walgreens customers from the hidden dangers of the flu.

Campaign Summary:
Sanofi motivated consumers to not only get a flu vaccination, but to get vaccinated with a Sanofi shot - specifically at Walgreens where it was stocked. To highlight the risk of flu and drive consumers to Walgreens locations, Sanofi applied CPG/e-commerce best practices to pharma across wag retail media network.

Team Credits:
Peter Zenobi, Director, Consumer Marketing - Sanofi

Brandis Dohman, Director of Retail Marketing - VaxServe

Laura Bennedsen, Deputy Director, Retail Marketing - VaxServe

Catherine McElhaney, SVP Management DIrector - McCann Health New York

Denise Gagliano, SVP Creative Director, Copy - McCann Health New York

Michael Reginelli, VP Associate Creative Director, Art - McCann Health New York

Robin Feldman, SVP Group Director, Production - McCann Health New York

Stephanie Gondelen, Account Supervisor - McCann Health New York

Hannah Klein, Account Director - McCann Health New York

Megan Buckley, VP Strategy Director - McCann Health New York

Additional Contributors:
Walgreens Advertising Group