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State Farm Bobblehead YOU! Tour
Category
Customer Engagement Marketing (CRM, Loyalty, Retention)
Description
Winner Status: Gold
Client/Brand: State Farm
Agency: Infinity Marketing Team
Headline:
Through a 30-city activation, State Farm’s Bobblehead YOU! campaign distributed over 500,000 bobbleheads and generated an amazing 121,119 qualified leads over 949 event days.
Campaign Summary:
Creating a massive 30-city tour, State Farm’s Bobblehead YOU! campaign connected with half a million potential and existing customers, while generating quality leads for its suite of insurance products. A massive success, State Farm distributed over 500,000 bobbleheads and generated 121,119 qualified leads over 949 event days.
Team Credits:
Lori Moore, Marketing Manager - State Farm Insurance
Kelly Fernandez, Marketing Manager - State Farm Insurance
Mikayla Krieger, Marketing Manager - State Farm Insurance
Ben Kaiser, Marketing Manager - State Farm Insurance
Alyson Griffin, Head of Marketing - State Farm Insurance
Patty Morris, VP, Brand Marketing - State Farm Insurance
Susi Lucas, Relationship Marketing Manager - State Farm Insurance
Kyle Goleman, Event Producer - Infinity Marketing Team
Chris Matos, Event Manager - Infinity Marketing Team
Kelsey Dukarm, Senior Account Director - Infinity Marketing Team
Pedro Ferreira, Senior Creative Director - Infinity Marketing Team
JJ James, Creative Director - Infinity Marketing Team
Haley Keim, Creative Director - Infinity Marketing Team
Jesse Andrews, Production Manager - Infinity Marketing Team
Sydney Leib, Event Coordinator - Infinity Marketing Team
Gabe Wallace, VP, Innovation - Infinity Marketing Team
Trevor Mills, Director, Innovation - Infinity Marketing Team
Additional Contributors:
The Lab
The Bench
Iwerk
Mozeus
Winner Status
- Gold