Winner Status: Gold

Client/Brand: State Farm

Agency: Infinity Marketing Team

Headline:
Through a 30-city activation, State Farm’s Bobblehead YOU! campaign distributed over 500,000 bobbleheads and generated an amazing 121,119 qualified leads over 949 event days.

Campaign Summary:
Creating a massive 30-city tour, State Farm’s Bobblehead YOU! campaign connected with half a million potential and existing customers, while generating quality leads for its suite of insurance products. A massive success, State Farm distributed over 500,000 bobbleheads and generated 121,119 qualified leads over 949 event days.

Team Credits:
Lori Moore, Marketing Manager - State Farm Insurance

Kelly Fernandez, Marketing Manager - State Farm Insurance

Mikayla Krieger, Marketing Manager - State Farm Insurance

Ben Kaiser, Marketing Manager - State Farm Insurance

Alyson Griffin, Head of Marketing - State Farm Insurance

Patty Morris, VP, Brand Marketing - State Farm Insurance

Susi Lucas, Relationship Marketing Manager - State Farm Insurance

Kyle Goleman, Event Producer - Infinity Marketing Team

Chris Matos, Event Manager - Infinity Marketing Team

Kelsey Dukarm, Senior Account Director - Infinity Marketing Team

Pedro Ferreira, Senior Creative Director - Infinity Marketing Team

JJ James, Creative Director - Infinity Marketing Team

Haley Keim, Creative Director - Infinity Marketing Team

Jesse Andrews, Production Manager - Infinity Marketing Team

Sydney Leib, Event Coordinator - Infinity Marketing Team

Gabe Wallace, VP, Innovation - Infinity Marketing Team

Trevor Mills, Director, Innovation - Infinity Marketing Team

Additional Contributors:
The Lab
The Bench
Iwerk
Mozeus