Winner Status: Bronze

Client/Brand: Unilever

Agency: Arc Worldwide

Headline:
Not Your Knorr-dinary Drive-Thru delivered the highest single-day sales for the brand at an H-E-B store for the entire year.

Campaign Summary:
Knorr partnered with H-E-B to win back shoppers who had been defaulting to fast food for the sake of convenience, instead of making meals at home. With an on-premise drive-thru experience, Knorr broke down preconceptions of convenience and introduced easy, delicious and nutritious solutions to H-E-B shoppers.

Team Credits:
Jayme Jansky, Head of Omnichannel Shopper Marketing - Unilever

Franck Valas, Shopper Marketing Grocery & Emerging Lead - Unilever

Steve Kohring, Team Lead - Unilever

Erin Maenius, Associate Customer Business Manager - Unilever

Jacqueline McCabe, Creative Director - Arc Worldwide

Kristin Liguori, Associate Creative Director - Arc Worldwide

Ryan Lowe, Associate Creative Director - Arc Worldwide

Emma Campanella, Copywriter - Arc Worldwide

Justin McClure, Art Director - Arc Worldwide

Denise Henderson, Account Director - Arc Worldwide

Lissette Orla, Senior Account Executive - Arc Worldwide

Shane Hostetler, Account Executive - Arc Worldwide

Fallon Pfeiffer, Senior Producer - Arc Worldwide

Jeff Gabuzda, Director, Strategy - Arc Worldwide

Additional Contributors:
H-E-B Retail Media
TH Experiential
Don Jagoda Associates
Clear Channel Outdoor
Media Bar Productions