Winner Status: Gold

Client/Brand: Unilever

Agency: Arc Worldwide

Headline:
Ugly Sundaes inspired shoppers to use Klondike, Magnum, Ben & Jerry’s, Breyers and Talenti in creative combinations, ultimately unlocking Walmart ice cream category growth.

Campaign Summary:
Ugly Sundaes was an omnichannel activation that encouraged families to push the perfect aside and embrace Ugly Sundaes as a new holiday tradition. To drive household penetration and purchase, we activated incentive offers, display media, a custom Walmart brand engagement page, social media and influencers.

Team Credits:
Jayme Jansky, Head of Omni-Channel Shopper Marketing - Unilever

Ashley Keller, Head of Omni Shopper Marketing - Walmart - Unilever

Michael McFadden, Customer Business Manager - Walmart - Unilever

Emily Hayes, Associate Omni Shopper Marketing Manager - Walmart - Unilever

Jennifer Green Martin, Account Supervisor - Arc Worldwide

Jillian Oyler, Account Director - Arc Worldwide

Katrine Ryan, Senior Strategist - Arc Worldwide

Jon Britt, Creative Director - Arc Worldwide

Dave Busch, Associate Creative Director - Arc Worldwide

Madison Moats, Art Director - Arc Worldwide

Allie Johnson, Sr. Art Director - Arc Worldwide

Genna Tardi, Sr. Copywriter - Arc Worldwide

Alysssa Gabriele, Producer - Arc Worldwide

Megan Eads, Project Manager - Arc Worldwide

Additional Contributors:
Mindshare
Walmart Connect
Captiv8
TikTok