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Pie Lovers Unite
Category
Holiday or Seasonal Marketing
Description
Winner Status: Silver
Client/Brand: Edwards
Agency: Fast Horse
Headline:
Edwards partnered with America’s most infamous pie lover and fans ate it up, propelling the brand to cultural relevance and sales to new heights.
Campaign Summary:
Edwards partnered with America’s most famous pie lover, Jason Biggs, to bring people together around their love of this tasty dessert. The Pie Lovers Unite campaign let fans get their hands on a limited edition, Biggs-inspired flavor in time for the Fourth of July. Because nothing’s more American than pie.
Team Credits:
Roberto Rios, Chief Marketing Officer - Schwan's Company
Federico Arreola, VP, Marketing - Schwan's Company
Mark Goldman, VP, Corporate Communications, Public Relations & Events/Sponsorships - Schwan's Company
Dorothy Johnson, Senior Marketing Manager - Schwan's Company
Susan Mainquist, Director, Omni-Channel Marketing - Schwan's Company
Christa Bundt, Marketing Manager, The Pulse - Schwan's Company
Tomasz Majewski, Sr. Digital and Social Specialist - Schwan's Company
Chelsey Larson, Sr. Communication Specialist - Schwan's Company
Adina Birnbaum, Executive Producer - Chromista
Gavin Bellour, Director - Chromista
Additional Contributors:
Winner Status
- Silver