Winner Status: Bronze

Client/Brand: State Farm

Agency: Infinity Marketing Team

Headline:
Partnering with Khaby, TikTok’s #1 creator, State Farm created a viral Super Bowl TikTok post that almost doubled the viewership of the Big Game broadcast.

Campaign Summary:
With its groundbreaking “The Big Game Came to Us!” campaign, State Farm redefined how brands could leverage naming rights. SF strategically bypassed a SB TV commercial to partner with Khaby Lame, TikTok’s #1 creator. His single SF TikTok post was watched by 220M+ people, more DOUBLING the 113M SB viewers.

Team Credits:
Ciarra Kohn, Director - State Farm

Alyson Griffin, Head of Marketing - State Farm

Patty Morris, Vice President - State Farm

Susi Lucas, Director - State Farm

Joshua Zilm, Production Director - State Farm

Sara Brondell, Director - State Farm

Christine Williams, Director - State Farm

Clinton Inselman, Creative Director - State Farm

Alex Biedenharn, Media Specialst - State Farm

Baldwin Cunningham, Director, Media & Partnerships - State Farm

Pedro Ferreira, Senior Creative Director - Infinity Marketing Team

Haley Keim, Creative Director - Infinity Marketing Team

Frank Hendler, VP, Partnerships & Talent - Infinity Marketing Team

Kelsey Dukarm, Senior Account Director - Infinity Marketing Team

JJ James, Creative Director - Infinity Marketing Team

Anna Kaczkowski, Director - The Marketing Arm

John Ninivaggi, Director - OMD

Brad Scott, Executive Producer - Formula

Joey Graziano, Producer - Formula

Mary Jameson, Director - Zeno Group

Dan Gallagher, Associate Director – OMD

Mark Kieblesz, Director - OMD

John Ninivaggi, Associate Director – OMD

Jack Meyer, Associate Director – OMD

Lisa Tully, Director – OMD

Logan August, Associate Director – OMD

Logan Roble, Senior Associate – OMD

Amy Adelbush, Managing Director – OS

Andrew Young, Director – OS

Cam Ariana, Supervisor -OS

Chloe Fabela, Supervisor OS

Sara Moores, Account Executive - OS

Additional Contributors:
OMD USA
Zeno Group
The Marketing Arm
Formula
Iron Corporation