Winner Status: Gold

Client/Brand: State Farm

Agency: Infinity Marketing Team

Headline:
Partnering with Twitch and YouTube’s largest creators, streamers and influencers, State Farm’s Gamerhood Challenge was seen by an amazing 20M+ viewers and achieved 2B+ impressions.

Campaign Summary:
Creating the world’s first all-things gaming tournament and building the world’s largest-ever physical gaming environment, State Farm generated brand interest in insurance among Millennials and Gen Zers. Partnering with some of Twitch and YouTube’s largest influencers, SF’s Gamerhood Challenge was seen by an amazing 20M+ viewers and achieved 2B+ impressions.

Team Credits:
Ciarra Kohn, Director - State Farm

Nick Aviles, Creative Strategist - State Farm

Alyson Griffin, Head of Marketing - State Farm

Tim Thomas, Director - State Farm

Anna Francisco, Director - State Farm

Tammy White, Director - State Farm

Patty Morris, Director - State Farm

Alex Biedenharn, Media Specialist - State Farm

Pedro Ferreira, Senior Creative Director - Infinity Marketing Team

JJ James, Creative Director - Infinity Marketing Team

Haley Keim, Creative Director - Infinity Marketing Team

Frank Hendler, VP, Partnerships & Talent - Infinity Marketing Team

Trevor Mills, Innovation, Director - Infinity Marketing Team

Anna Kaczkowski, Director - The Marketing Arm

Kelsey Dukarm, Senior Account Director - Infinity Marketing Team

John Ninivaggi, Director - OMD

Tim Goessling, Director - Rooster Teeth

Bryce Richardson, VP, Production – Paperlyte

Andy Alonso, Manager - OMD

Logan Roble, Senior Associate – OMD

John Ninivaggi, Associate Director – OMD

Elizabeth Guerra, Senior Associate – OMD

Matt Rangel, Senior Associate - OMD

Reza Mahmud, Supervisor - Zero Code

Additional Contributors:

OMD USA

The Marketing Arm

Zeen Group

Rooster Teeth

Paperlyte