Winner Status: Silver

Client/Brand: State Farn

Agency: Infinity Marketing Team

Headline:
On the largest-ever gaming set, the revolutionary State Farm Gamerhood Challenge educated its audience on insurance while producing 100% positive sentiment and 1+ billion impressions.

Campaign Summary:
A revolutionary interactive 'all-things-gaming' five-episode series, the State Farm Gamerhood Challenge combined multiple aspects of gaming — trivia, video/mobile, yard — to generate massive interest among Millennials and Gen Zers. State Farm created the largest-ever physical build for a gaming environment to engage, entertain and educate millions of audience members.

Team Credits:
Amanda Parker, Strategist - Public Affairs - State Farm

Ciarra Kohn, Product Owner, State Farm Passion Plays - State Farm

Alyson Griffin, VP, of Marketing - State Farm

Tim Thomas, Manager - State Farm

Clinton Inselman, Creative Director - State Farm

Andrew Freeman, Manager - State Farm

Heath Hunziker, Manager, Passion Plays - State Farm

Pedro Ferreira, Sr. Creative Director - Infinity Marketing Team

Jessica James, Creative Dirctor - Infinity Marketing Team

Gabe Wallace, VP, Innovation - Infinity Marketing Team

Trevor Mills, Sr. Manager, Innovation - Infinity Marketing Team

Scott Moore, Production Manager - Infinity Marketing Team

Haley Keim, Creative Director - Infinity Marketing Team

Kelsey Dukarm, Sr. Account Director - Infinity Marketing Team

Teri Uyovbievbo, Account Coordinator - Infinity Marketing Team

Andy Alonso, Manager - OMD

Logan Roble, Senior Associate – OMD

John Ninivaggi, Associate Director – OMD

Elizabeth Guerra, Senior Associate – OMD

Matt Rangel, Senior Associate - OMD

Reza Mahmud, Supervisor - Zero Code

Additional Contributors:
Zeeno Public Relations

OMD

Paperlyte

Rooster Teeth

Children's Miracle Network Hospitals