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Count Down to Crunchtime
Category
Entertainment or Sports Marketing and/or Sponsorship
Description
Winner Status: Gold
Client/Brand: Frito-Lay North America
Agency: The Integer Group and D3
Headline:
Brought a sense of urgency to snack buying, driving the chip category forward during postseason.
Campaign Summary:
“Countdown to Crunchtime” created Super Bowl-worthy anticipation all postseason long with high-impact TV using relevant NFL legends, a weekly time-sensitive sweepstakes to drive volume, and high-energy displays that brought the NFL and Crunchtime to stores. The program drove sales and share with the biggest Super Bowl in Frito-Lay history.
Team Credits:
Jon Watts, Sr Director, Marketing, Frito-Lay North America
Eric Bussey, Associate Marketing Mgr, Frito-Lay North America
Ali Earnhardt, Group Creative Director, The Integer Group
Clay Knight, Sr Copywriter, The Integer Group
Steve Altuna, Associate Creative Director, The Integer Group
Katie Oden, Group Account Director, The Integer Group
Maddie Wagner, Account Supervisor, The Integer Group
Kelly Dubin, Sr Director, Insight & Strategy, The Integer Group
Matthew Hodges, Director, OMD
Laura Sipes, VP, Corporate Consulting, Genesco
Travis Culver, VP, Group Mgr, Ketchum
Chris Bellinger, VP, Creative and Digital, D3
Additional Contributors:
OMD
Ketchum
Genesco
Winner Status
- Gold