Winner Status: Gold

Client/Brand: Frito-Lay North America

Agency: The Integer Group and D3

Headline:
Brought a sense of urgency to snack buying, driving the chip category forward during postseason.

Campaign Summary:
“Countdown to Crunchtime” created Super Bowl-worthy anticipation all postseason long with high-impact TV using relevant NFL legends, a weekly time-sensitive sweepstakes to drive volume, and high-energy displays that brought the NFL and Crunchtime to stores. The program drove sales and share with the biggest Super Bowl in Frito-Lay history.

Team Credits:
Jon Watts, Sr Director, Marketing, Frito-Lay North America

Eric Bussey, Associate Marketing Mgr, Frito-Lay North America

Ali Earnhardt, Group Creative Director, The Integer Group

Clay Knight, Sr Copywriter, The Integer Group

Steve Altuna, Associate Creative Director, The Integer Group

Katie Oden, Group Account Director, The Integer Group

Maddie Wagner, Account Supervisor, The Integer Group

Kelly Dubin, Sr Director, Insight & Strategy, The Integer Group

Matthew Hodges, Director, OMD

Laura Sipes, VP, Corporate Consulting, Genesco

Travis Culver, VP, Group Mgr, Ketchum

Chris Bellinger, VP, Creative and Digital, D3

Additional Contributors:
OMD
Ketchum
Genesco