Winner Status: Silver

Client/Brand: Ferrara Candy Company

Agency: Day One Agency and Mindshare

Headline:
Thanks to the new Funables brand and launch campaign, sales were up 68.1% compared to the same time period the previous year***.

Campaign Summary:
We named and launched Funables — the funnest, fruitiest snack in town. We developed a brand platform, tagline and launch campaign (imagined by kids). Our awareness goal of 35% was surpassed and is now at 43.6%, with sales also up 68.1% YoY***.

Team Credits:
Greg Guidotti, CMO, Ferrara Candy Company

Kelly Peyser, Marketing Director, Ferrara Candy Company

Amber McGrogan, Brand Manager, Ferrara Candy Company

Sara Cohen, Sr. Associate Brand Manager, Ferrara Candy Company

Emily Merdinger, Sr. Associate Brand Manager, Ferrara Candy Company

Brian Camen, Director of Digital, Social & Community, Ferrara Candy Company

Catherine Berger, Director, Media & Consumer Experience, Ferrara Candy Company

Lauren Ruis, Senior Manager Consumer Experience, Ferrara Candy Company

Annie Belgrade, Content Marketing Manager, Ferrara Candy Company

Micaela Firszt, Manager, Paid Media, Ferrara Candy Company

Ashely Hurst, Group SVP, Day One Agency

Victoria Gates-Fleming, SVP, Digital Strategy & Creative Insights, Day One Agency

Alex Briatta, Senior Digital Strategist, Day One Agency

Keshvar Alikhani, VP, Story, Day One Agency

Braelyn Diamond, Associate Creative Strategist, Day One Agency

Dan Lustig, Group Creative Director, Day One Agency

Livia Soong, Associate Creative Director, Day One Agency

Molly Perez, VP of Production and Development, Day One Agency

Ethan Newmyer, Senior Creative, Day One Agency

Additional Contributors: