Winner Status: Bronze

Client/Brand: State Farm

Agency: Infinity Marketing Team

Headline:
A viral sensation, the #TeamStateFarm Football Find exceeded State Farm’s expectations for its coveted Millennial and Gen Z audiences, producing results 3,000+% over campaign goals.

Campaign Summary:
A hybrid interactive gamification experience, the #TeamStateFarm Football Find was an AR treasure hunt that connected audiences to key State Farm icons, influencers, entertainers and commercial spots. It became a viral sensation that exceeded all expectations, leading to the creation of brand affinity and new customers among its target audience.

Team Credits:
Amanda Parker, Strategist, Public Affairs, State Farm

Ciarra Kohn, Marketing Analyst, Brand and Acquisition, State Farm

Ruben Rivera, Strategist, Public Affairs, State Farm

Courtney DiSalvo, Manager, State Farm

Tamara Harvell, Manager, Media & Sponsorships, State Farm

John Wells, Purchasing, State Farm

Patty Morris, Assistant Vice President, State Farm

Alyson Griffin, Head of Marketing, State Farm

Frank Hendler, Director, Influencers, Infinity Marketing Team

Gabe Wallace, VP, Innovation, Infinity Marketing Team

Pedro Ferreira, Director, Creative, Infinity Marketing Team

JJ Jacobs, Director, Creative, Infinity Marketing Team

Trevor Mills, Manager, Innovation, Infinity Marketing Team

Teri Uyovbievbo, Account Coordinator, Infinity Marketing Team

Jesse Andrews, Senior Production Manager, Infinity Marketing Team

Kelsey Dukarm, Director, Infinity Marketing Team



Additional Contributors:
Zeeno Group
adidas USA
Vatom Inc.
Optimum Sports
Kansas City Chiefs