Winner Status: Bronze

Client/Brand: Frito-Lay North America

Agency: Noun Agency

Headline:
The Deja tu Huella campaign established Cheetos as a leader in fashion, music, and food culture while growing Hispanic audience HHP by +3ppts.

Campaign Summary:
In 2021, Cheetos partnered with Latin superstar Bad Bunny and fashion leader adidas to create a limited edition capsule collection to engage, celebrate, and support the hispanic community, while also providing scholarship funds to support students through the launch of the Deja tu Huella Estudiante Fund.

Team Credits:
Stacy Taffer, Vice President, Frito-Lay North America

Jessica Spaulding, Senior Director, Frito-Lay North America

Melody Macaluso, Brand Director, Frito-Lay North America

Lauren Creed, Brand Manager, Frito-Lay North America

Lindsey Smith, Associate Manager - Brand Communications, Frito-Lay North America

Ashley Capps, Director - Brand Communications, Frito-Lay North America

Jenny Allenbaugh, Senior Director - Legal, Frito-Lay North America

Natalie Stormer, Legal Associate, Frito-Lay North America

Nick Mark, CEO, Noun Agency

Paula Emperado, Account Director, Noun Agency

Casey Bechtel, Account Executive, Noun Agency

Shelley Cai, Assistant Account Executive, Noun Agency

Neal Feldman, Creative Director, Noun Agency

Jon Mark, Creative Director, Noun Agency

Additional Contributors:
OMD
VaynerMedia
The Marketing Arm
Goodby, Silverstein & Partners
Shaker Maker