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2024 REGGIE Award Winners (Preliminary Listing)

The ANA is proud to announce the winners of the 41st Annual REGGIE Awards!

This is a preliminary list of winners and the Gold, Silver, and Bronze achievements in each category, as well as the Super REGGIE Award, will be revealed at the 2024 ANA REGGIE Awards Gala, presented by Vericast, on Tuesday, April 16th  @ 7:30pm ET. The awards gala is a featured event at the 2024 ANA Brand Masters Conference presented by  (registration to the conference includes a ticket to the REGGIE gala and individual Gala tickets are also available for purchase here).

Winners are listed alphabetically by submission name within each category.


Age-Targeted Marketing

Dare to Be Truly You
Client: Unilever
Agency: Arc Worldwide

Invis Is Drama Free
Client: Invisalign
Agency: Digitas

State Farm Gamerhood Challenge 2023
Client: State Farm
Agency: Infinity Marketing Team

AI- Creative Use of Artificial Intelligence

A.I.RHEADS SCAREFEST
Client: Perfetti Van Melle / Airheads
Agency: Highdive

DraftKings Beats the Odds
Client: DraftKings
Agency: Chalice Custom Algorithms

Smoothie King: A Summer Fling To The X-Treme
Client: Smoothie King
Agency: Barkley

Business-to-Business Marketing

Lenovo Evolve Small
Client: Lenovo
Agency: Zeno Group

One Task at a Time
Client: FedEx Office
Agency: Tracy-Locke

Tales from The Next Frontier
Client: Eaton
Agency: Jack Morton 

Challenger Brand Marketing

eos Skin So Soft
Client: eos Products
Agency: Mischief @ No Fixed Address

Pepsi Colachup: Doggone Disruptive
Client: PepsiCo Beverages North America
Agency: Tracy-Locke  with Acceleration Community of Companies (ACC) Co-Agency

Smoothie King: Brand Refresh
Client: Smoothie King
Agency: Barkley

Content Marketing

High School Summer Pass
Client: Planet Fitness
Agency: Barkley

State Farm Gamerhood Challenge 2023
Client: State Farm
Agency: Infinity Marketing Team

Tales from The Next Frontier
Client: Eaton
Agency: Jack Morton 

Creativity & Innovation

French's Mustard Skittles
Client: McCormick & Company
Agency: Fitzco

Jackpot Jingle: Reinventing Radio to Attract a Younger Audience
Client: The Ohio Lottery Commission
Agency: Marcus Thomas

State Farm Super Bowl - 'The Big Game Came To Us!'
Client: State Farm
Agency: Infinity Marketing Team

Customer Engagement Marketing (CRM, Loyalty, Retention)

How BMO reduced attrition, increased revenue, and helped customers make real financial progress.
Client: Bank of Montreal
Agency: JAM Direct 

State Farm Bobblehead YOU! Tour
Client: State Farm Insurance
Agency: Infinity Marketing Team

Well Played Campaign
Client: PENN Entertainment
Agency: Prophet

Digital, Social, or Mobile Marketing

DoubleTree x Cookie Monster
Client: Hilton
Agency: Fitzco

State Farm Super Bowl - 'The Big Game Came To Us!'
Client: State Farm
Agency: Infinity Marketing Team

Target Lucky's Charmology
Client: General Mills
Agency: VML
 

Entertainment Marketing

​​PopCorners: Break Into Something Good​
Client: PopCorners - PepsiCo Foods North America
Agency: D3

Netflix FYSEE Experience
Client: Netflix
Agency: Sparks

State Farm Super Bowl - 'The Big Game Came To Us!'
Client: State Farm
Agency: Infinity Marketing Team
 

Experiential Marketing (Live Events, Virtual or Installations)

H-E-B Not Your Knorr-dinary Drive-Thru
Client: Unilever
Agency: Arc Worldwide with TH Experiential 

Merge Mansion Unlocked
Client: Metacore
Agency: Jack Morton with Reaktor Creative 

Met Gala Debut
Client: eBay
Agency: Essence Mediacom

Gaming or Esports Marketing

State Farm Gamerhood Challenge 2023
Client: State Farm
Agency: Infinity Marketing Team

Ultimate Road Trips
Client: Shell
Agency: Essence Mediacom

Xbox & PepsiCo Power of Three
Client: Microsoft Xbox with PepsiCo
Agency: Tripleclix

Holiday or Seasonal Marketing

Jameson's SPTO (St. Patrick’s Time Off) Desk Decoy
Client: Pernod Ricard USA
Agency: Weber Shandwick with United Entertainment

Pie Lovers Unite
Client: Edwards
Agency: Fast Horse

Walmart Ugly Sundaes
Client: Unilever
Agency: Arc Worldwide

Influencer Marketing

DoubleTree x Cookie Monster
Client: Hilton
Agency: Fitzco

Forever 21 x Bunny's Bae Bar
Client: Forever 21
Agency: Live Nation Entertainment with Rolling Loud Productions

Pie Lovers Unite
Client: Edwards
Agency: Fast Horse

Local, Regional or Market Specific Marketing

H-E-B Not Your Knorr-dinary Drive-Thru
Client: Unilever
Agency: Arc Worldwide with TH Experiential 

State Farm Bobblehead YOU! Tour
Client: State Farm Insurance
Agency: Infinity Marketing Team

The Magnum Classic Remix Arcade
Client: Unilever Singapore
Agency: Jack Morton

Multicultural or Lifestyle Segment Marketing

#BlackHairIsProfessional: Dove & LinkedIn
Client: Dove
Agency: Edelman

Cricket Day at the Park
Client: Toronto Blue Jays
Agency: Ethnicity Matters

ParkinSex
Client: American Parkinson Disease Association
Agency: Havas Health Plus

National Consumer Brand Activation

Grimace's Birthday
Client: McDonald's
Agency: Wieden+Kennedy New York

Lysol Air Sanitizer "Air-Aoke"
Client: Reckitt
Agency: McCann

State Farm Super Bowl - 'The Big Game Came To Us!'
Client: State Farm
Agency: Infinity Marketing Team

New Product or Service Launch

Grimace's Birthday
Client: McDonald's
Agency: Wieden+Kennedy New York

Lysol Air Sanitizer "Air-Aoke"
Client: Reckitt
Agency: McCann

The Jersey Debate
Client: Northstar New Jersey Lottery Group
Agency: PureRed

Partnership Marketing

State Farm Gamerhood Challenge 2023
Client: State Farm
Agency: Infinity Marketing Team

Twiggy Full Circle
Client: eBay
Agency: Essence Mediacom

Untold Beauty
Client: Unilever
Agency: Arc Worldwide

Promotion Marketing

Anytime Anytime Big Game Sweepstakes
Client: Anytime Fitness
Agency: Mischief @ No Fixed Address

Blaze Pizza Summer Send-Off Campaign
Client: Blaze Pizza
Agency: Response Labs

State Farm Bobblehead YOU! Tour
Client: State Farm Insurance
Agency: Infinity Marketing Team

Purpose, Cause, or Charity Marketing

Cost of Beauty
Client: Dove
Agency: Edelman

ParkinSex
Client: American Parkinson Disease Association
Agency: Havas Health Plus

Twiggy Full Circle
Client: eBay
Agency: EssenceMediacom

Rebranding, Repositioning or Reintroducing Brand Marketing

Baked the Right Way
Client: Bimbo Bakeries USA
Agency: DDB Chicago

Smoothie King: Brand Refresh
Client: Smoothie King
Agency: Barkley

Soft and Strong. Simple.
Client: Angel Soft
Agency: Grey NY

RMNS- Retail Media Networks

I'm Just the Flu
Client: Sanofi with Walgreens
Agency: McCann Health New York

Jimmy Dean/Walmart "Shine Your Way"
Client: Tyson Foods 
Agency: IN Connected Marketing

Untold Beauty
Client: Unilever
Agency: Arc Worldwide

Shopper Marketing, Retailer-Specific or Omnichannel Marketing

​​Better Sleep for Better Days​
Client: Procter & Gamble
Agency: Saatchi & Saatchi X

Dare to Be Truly You
Client: Unilever
Agency: Arc Worldwide

Walmart Ugly Sundaes
Client: Unilever
Agency: Arc Worldwide

Small Budget Brand Activation Marketing (Budget less than $500,000)

eos Lotion Lock
Client: eos Products
Agency: Mischief @ No Fixed Address

Pepsi Colachup: Doggone Disruptive
Client: PepsiCo Beverages North America
Agency: Tracy-Locke with Acceleration Community of Companies (ACC)

Target Lucky's Charmology
Client: General Mills
Agency: VML

Sports Marketing

Cricket Day at the Park
Client: Toronto Blue Jays
Agency: Ethnicity Matters

Run With It
Client: NFL
Agency: 72andSunny

State Farm Super Bowl - 'The Big Game Came To Us!'
Client: State Farm
Agency: Infinity Marketing Team
 

XR-Extended Reality and Beyond

Creep to a New Beat
Client: General Mills
Agency: VML

OMEN by HP at Anime Expo 2023
Client: OMEN by HP
Agency: Infinity Marketing Team

Warrior S3 - Interactive AR Mural Experience
Client: Max
Agency: Cashmere

2024 REGGIE Spotlight Category: Health, Fitness and Wellness

I'm Just the Flu
Client: Sanofi
Agency: McCann Health New York

NYE Low E Campaign
Client: Planet Fitness
Agency: Barkley

This is Quitting with Emily Mazza
Client: Truth Initiative

GEM

Forever 21 x Bunny's Bae Bar
Client: Forever 21
Agency: Live Nation Entertainment with Rolling Loud Productions

Run With It
Client: NFL
Agency: 72andSunny

Untold Beauty
Client: Unilever
Agency: Arc Worldwide