2024 REGGIE Award Winners (Preliminary Listing)
The ANA is proud to announce the winners of the 41st Annual REGGIE Awards!
This is a preliminary list of winners and the Gold, Silver, and Bronze achievements in each category, as well as the Super REGGIE Award, will be revealed at the 2024 ANA REGGIE Awards Gala, presented by Vericast, on Tuesday, April 16th @ 7:30pm ET. The awards gala is a featured event at the 2024 ANA Brand Masters Conference presented by (registration to the conference includes a ticket to the REGGIE gala and individual Gala tickets are also available for purchase here).
Winners are listed alphabetically by submission name within each category.
Age-Targeted Marketing
Dare to Be Truly You
Client: Unilever
Agency: Arc Worldwide
Invis Is Drama Free
Client: Invisalign
Agency: Digitas
State Farm Gamerhood Challenge 2023
Client: State Farm
Agency: Infinity Marketing Team
AI- Creative Use of Artificial Intelligence
A.I.RHEADS SCAREFEST
Client: Perfetti Van Melle / Airheads
Agency: Highdive
DraftKings Beats the Odds
Client: DraftKings
Agency: Chalice Custom Algorithms
Smoothie King: A Summer Fling To The X-Treme
Client: Smoothie King
Agency: Barkley
Business-to-Business Marketing
Lenovo Evolve Small
Client: Lenovo
Agency: Zeno Group
One Task at a Time
Client: FedEx Office
Agency: Tracy-Locke
Tales from The Next Frontier
Client: Eaton
Agency: Jack Morton
Challenger Brand Marketing
eos Skin So Soft
Client: eos Products
Agency: Mischief @ No Fixed Address
Pepsi Colachup: Doggone Disruptive
Client: PepsiCo Beverages North America
Agency: Tracy-Locke with Acceleration Community of Companies (ACC) Co-Agency
Smoothie King: Brand Refresh
Client: Smoothie King
Agency: Barkley
Content Marketing
High School Summer Pass
Client: Planet Fitness
Agency: Barkley
State Farm Gamerhood Challenge 2023
Client: State Farm
Agency: Infinity Marketing Team
Tales from The Next Frontier
Client: Eaton
Agency: Jack Morton
Creativity & Innovation
French's Mustard Skittles
Client: McCormick & Company
Agency: Fitzco
Jackpot Jingle: Reinventing Radio to Attract a Younger Audience
Client: The Ohio Lottery Commission
Agency: Marcus Thomas
State Farm Super Bowl - 'The Big Game Came To Us!'
Client: State Farm
Agency: Infinity Marketing Team
Customer Engagement Marketing (CRM, Loyalty, Retention)
How BMO reduced attrition, increased revenue, and helped customers make real financial progress.
Client: Bank of Montreal
Agency: JAM Direct
State Farm Bobblehead YOU! Tour
Client: State Farm Insurance
Agency: Infinity Marketing Team
Well Played Campaign
Client: PENN Entertainment
Agency: Prophet
Digital, Social, or Mobile Marketing
DoubleTree x Cookie Monster
Client: Hilton
Agency: Fitzco
State Farm Super Bowl - 'The Big Game Came To Us!'
Client: State Farm
Agency: Infinity Marketing Team
Target Lucky's Charmology
Client: General Mills
Agency: VML
Entertainment Marketing
PopCorners: Break Into Something Good
Client: PopCorners - PepsiCo Foods North America
Agency: D3
Netflix FYSEE Experience
Client: Netflix
Agency: Sparks
State Farm Super Bowl - 'The Big Game Came To Us!'
Client: State Farm
Agency: Infinity Marketing Team
Experiential Marketing (Live Events, Virtual or Installations)
H-E-B Not Your Knorr-dinary Drive-Thru
Client: Unilever
Agency: Arc Worldwide with TH Experiential
Merge Mansion Unlocked
Client: Metacore
Agency: Jack Morton with Reaktor Creative
Met Gala Debut
Client: eBay
Agency: Essence Mediacom
Gaming or Esports Marketing
State Farm Gamerhood Challenge 2023
Client: State Farm
Agency: Infinity Marketing Team
Ultimate Road Trips
Client: Shell
Agency: Essence Mediacom
Xbox & PepsiCo Power of Three
Client: Microsoft Xbox with PepsiCo
Agency: Tripleclix
Holiday or Seasonal Marketing
Jameson's SPTO (St. Patrick’s Time Off) Desk Decoy
Client: Pernod Ricard USA
Agency: Weber Shandwick with United Entertainment
Pie Lovers Unite
Client: Edwards
Agency: Fast Horse
Walmart Ugly Sundaes
Client: Unilever
Agency: Arc Worldwide
Influencer Marketing
DoubleTree x Cookie Monster
Client: Hilton
Agency: Fitzco
Forever 21 x Bunny's Bae Bar
Client: Forever 21
Agency: Live Nation Entertainment with Rolling Loud Productions
Pie Lovers Unite
Client: Edwards
Agency: Fast Horse
Local, Regional or Market Specific Marketing
H-E-B Not Your Knorr-dinary Drive-Thru
Client: Unilever
Agency: Arc Worldwide with TH Experiential
State Farm Bobblehead YOU! Tour
Client: State Farm Insurance
Agency: Infinity Marketing Team
The Magnum Classic Remix Arcade
Client: Unilever Singapore
Agency: Jack Morton
Multicultural or Lifestyle Segment Marketing
#BlackHairIsProfessional: Dove & LinkedIn
Client: Dove
Agency: Edelman
Cricket Day at the Park
Client: Toronto Blue Jays
Agency: Ethnicity Matters
ParkinSex
Client: American Parkinson Disease Association
Agency: Havas Health Plus
National Consumer Brand Activation
Grimace's Birthday
Client: McDonald's
Agency: Wieden+Kennedy New York
Lysol Air Sanitizer "Air-Aoke"
Client: Reckitt
Agency: McCann
State Farm Super Bowl - 'The Big Game Came To Us!'
Client: State Farm
Agency: Infinity Marketing Team
New Product or Service Launch
Grimace's Birthday
Client: McDonald's
Agency: Wieden+Kennedy New York
Lysol Air Sanitizer "Air-Aoke"
Client: Reckitt
Agency: McCann
The Jersey Debate
Client: Northstar New Jersey Lottery Group
Agency: PureRed
Partnership Marketing
State Farm Gamerhood Challenge 2023
Client: State Farm
Agency: Infinity Marketing Team
Twiggy Full Circle
Client: eBay
Agency: Essence Mediacom
Untold Beauty
Client: Unilever
Agency: Arc Worldwide
Promotion Marketing
Anytime Anytime Big Game Sweepstakes
Client: Anytime Fitness
Agency: Mischief @ No Fixed Address
Blaze Pizza Summer Send-Off Campaign
Client: Blaze Pizza
Agency: Response Labs
State Farm Bobblehead YOU! Tour
Client: State Farm Insurance
Agency: Infinity Marketing Team
Purpose, Cause, or Charity Marketing
Cost of Beauty
Client: Dove
Agency: Edelman
ParkinSex
Client: American Parkinson Disease Association
Agency: Havas Health Plus
Twiggy Full Circle
Client: eBay
Agency: EssenceMediacom
Rebranding, Repositioning or Reintroducing Brand Marketing
Baked the Right Way
Client: Bimbo Bakeries USA
Agency: DDB Chicago
Smoothie King: Brand Refresh
Client: Smoothie King
Agency: Barkley
Soft and Strong. Simple.
Client: Angel Soft
Agency: Grey NY
RMNS- Retail Media Networks
I'm Just the Flu
Client: Sanofi with Walgreens
Agency: McCann Health New York
Jimmy Dean/Walmart "Shine Your Way"
Client: Tyson Foods
Agency: IN Connected Marketing
Untold Beauty
Client: Unilever
Agency: Arc Worldwide
Shopper Marketing, Retailer-Specific or Omnichannel Marketing
Better Sleep for Better Days
Client: Procter & Gamble
Agency: Saatchi & Saatchi X
Dare to Be Truly You
Client: Unilever
Agency: Arc Worldwide
Walmart Ugly Sundaes
Client: Unilever
Agency: Arc Worldwide
Small Budget Brand Activation Marketing (Budget less than $500,000)
eos Lotion Lock
Client: eos Products
Agency: Mischief @ No Fixed Address
Pepsi Colachup: Doggone Disruptive
Client: PepsiCo Beverages North America
Agency: Tracy-Locke with Acceleration Community of Companies (ACC)
Target Lucky's Charmology
Client: General Mills
Agency: VML
Sports Marketing
Cricket Day at the Park
Client: Toronto Blue Jays
Agency: Ethnicity Matters
Run With It
Client: NFL
Agency: 72andSunny
State Farm Super Bowl - 'The Big Game Came To Us!'
Client: State Farm
Agency: Infinity Marketing Team
XR-Extended Reality and Beyond
Creep to a New Beat
Client: General Mills
Agency: VML
OMEN by HP at Anime Expo 2023
Client: OMEN by HP
Agency: Infinity Marketing Team
Warrior S3 - Interactive AR Mural Experience
Client: Max
Agency: Cashmere
2024 REGGIE Spotlight Category: Health, Fitness and Wellness
I'm Just the Flu
Client: Sanofi
Agency: McCann Health New York
NYE Low E Campaign
Client: Planet Fitness
Agency: Barkley
This is Quitting with Emily Mazza
Client: Truth Initiative
ANA SeeHer REGGIE GEM Award
Forever 21 x Bunny's Bae Bar
Client: Forever 21
Agency: Live Nation Entertainment with Rolling Loud Productions
Run With It
Client: NFL
Agency: 72andSunny
Untold Beauty
Client: Unilever
Agency: Arc Worldwide