2023 REGGIE Award Winners
The ANA is proud to announce the winners of the 40th Annual REGGIE Awards!
This is a preliminary list of winners and the Gold, Silver, and Bronze achievements in each category, as well as the Super REGGIE Award, will be revealed at the 2023 ANA REGGIE Awards Gala, presented by Vericast, on Tuesday, April 27th @ 7:30pm ET. The awards gala is a featured event at the 2023 ANA Brand Masters Conference presented by Walmart Connect (registration to the conference includes a ticket to the REGGIE gala and individual Gala tickets are also available for purchase here).
Winners are listed alphabetically by submission name within each category.
Age-Targeted Marketing
Dr. Rick
Client: Progressive Insurance
Agency: Arnold Worldwide
Smoothness When You Need It Most
Client: eos Products
Agency: Mischief @ No Fixed Address
Unilever Kroger Scents of Confidence
Client: Unilever
Agency: Arc Worldwide
Business-to-Business Marketing
Give The People What They Want
Client: SurveyMonkey
Agency: PMG
Into The Breach
Client: Microsoft Canada
Agency: Intercept
I.T. Squad
Client: Dell Technologies
Agency: MediaCom
Challenger Brand Marketing
Ally x Women’s Sports: Watch the Game, Change the Game
Client: Ally
Agency: MKTG Sports & Entertainment
Gopuff Live: Be Right There
Client: Gopuff
Agency: Live Nation Media & Sponsorship
The Iconic Summer Mashup 2.0
Client: Bar-S Foods
Agency: Heart & Soul Marketing
Content Marketing
HP REGEN at Coachella
Client: HP
Agency: Infinity Marketing Team and Media.Monks
McEnroe vs. McEnroe
Client: Michelob Ultra
Agency: FCB
The Milestone Initiative: Harnessing the Power of Representation in Comics
Client: Ally
Agency: MediaCom
Creativity & Innovation
Ally x Women’s Sports: Watch the Game, Change the Game
Client: Ally
Agency: MKTG Sports & Entertainment
French's Mustard Donut
Client: McCormick & Company
Agency: Fitzco and Sunshine Sachs Morgan Lylis
Touch Card
Client: Mastercard
Agency: McCann New York
Digital, Social or Mobile Marketing
From Chaos to Confidence
Client: Whirlpool
Agency: Digitas
Michelob Guy
Client: Michelob Ultra
Agency: Wieden + Kennedy
The Magnum Pleasure Auction
Client: Magnum (Unilever Singapore)
Agency: Jack Morton and Golin Singapore
Entertainment or Sports Marketing and/or Sponsorship
Ally x Women’s Sports: Watch the Game, Change the Game
Client: Ally
Agency: MKTG Sports & Entertainment
Mayo Tackles Food Waste
Client: Unilever
Agency: Wunderman Thompson
McEnroe vs. McEnroe
Client: Michelob Ultra
Agency: FCB
Experiential Marketing (Live Events or Installations)
Liquid Death Live Music Sustainability Platform
Client: Liquid Death Mountain Water
Agency: Live Nation Media & Sponsorships
McEnroe vs. McEnroe
Client: Michelob Ultra
Agency: FCB
The World's Stinkiest Sock
Client: Reckitt
Agency: McCann
Experiential Marketing (Virtual Events)
Absolut.Land
Client: Pernod Ricard USA
Agency: United Entertainment Group
Kay: #EveryKiss NYE Hijack
Client: Kay Jewelers
Agency: MediaCom
This Is How Live Commerce is Driving Business Growth for The Fresh Market
Client/Agency: The Fresh Market, Inc.
Gaming or Esports Marketing
Build for Better
Client: Kellogg's
Agency:Haygarth, a division of Tracy-Locke
The State Farm Gamerhood Challenge
Client: State Farm
Agency: Infinity Marketing Team
Xbox + OPI Spring Collection
Client: Microsoft Xbox
Agency: tripleclix and Wella Company
Holiday or Seasonal Marketing
French's Mustard Donut
Client: McCormick & Company
Agency: Fitzco and Sunshine Sachs Morgan Lylis
Pilk and Cookies - A “Dirty Soda” Twist on a Holiday Tradition
Client: PepsiCo
Agency: PepsiCo's In-House Content Studio
Ski For All
Client: Motel 6
Agency: Barkley
Influencer Marketing
All Parents Can Relate
Client: Sony Interactive Entertainment
Agency: MOCEAN
Shaving Skincare for Anyone & Anywhere
Client: eos Products
Agency: Collab and Mischief @ No Fixed Address
The State Farm Gamerhood Challenge
Client: State Farm
Agency: Infinity Marketing Team
Local, Regional or Market Specific Marketing
Expect Something More from AAA
Client: The Auto Club Group
Agency: Digitas
H-E-B Texas Barber Bracket
Client: Unilever
Agency: Arc Worldwide and Publicis Hawkeye
The Living Portrait of NYC
Client: Citizens Bank
Agency: Ogilvy
Loyalty, Rewards or Retention Marketing
IHOP’s First-Ever Loyalty Program, the International Bank of Pancakes
Client: IHOP, Dine Brands
Agency: DeVries Global
Live Music Runs On Dunkin'
Client: Dunkin' Brands
Agency: Live Nation Media & Sponsorships
The Fresh Market Launches The Ultimate Loyalty Experience
Client/Agency: The Fresh Market
Metaverse Marketing & Beyond
Absolut.Land
Client: Pernod Ricard USA
Agency: United Entertainment Group
McEnroe vs. McEnroe
Client: Michelob Ultra
Agency: FCB
Walmart Land
Client: Walmart
Agency: Publicis NY
Multicultural or Lifestyle Segment Marketing
CLIF CORPS Athlete Coalition
Client: Clif Bar & Company
Agency: Edible, Inc. and Empire Green
Dove ‘As Early As Five’ - The CROWN Act Campaign
Client: Dove
Agency: Edelman
Hershey's Celebrate SHE at Walmart
Client: The Hershey Company
Agency: TPN
National Consumer Brand Activation
#DetoxYourFeed
Client: Dove
Agency: Edelman
Dr. Rick
Client: Progressive Insurance
Agency: Arnold Worldwide
More Less
Client: Merrell
Agency: Lafayette American
New Product or Service Launch
SOUR PATCH KIDS Fruit Fight at Circle K
Client: Mondelēz International
Agency: Phoenix Creative Co.
The Magnum Pleasure Auction
Client: Magnum (Unilever Singapore)
Agency: Jack Morton and Golin Singapore
Touch Card
Client: Mastercard
Agency: McCann New York
Partnership Marketing
#SEEHERGREATNESS
Client: Buick
Agency: Jack Morton and Leo Burnett
Liquid Death Live Music Sustainability Platform
Client: Liquid Death Mountain Water
Agency: Live Nation Media & Sponsorships
Xbox + OPI Spring Collection
Client: Microsoft Xbox
Agency: tripleclix and Wella Company
Promotion Marketing
Corona Cincogram: Sparking Celebrations While Spiking Sales
Client: Constellation Brands
Agency: Upshot
Hershey – Master Your Movie Night
Client: The Hershey Compny
Agency: TPN
Make The Trade
Client: MilkPEP (Milk Processor Education Program)
Agency: The Mars Agency
Purpose, Cause or Charity Marketing
Doesn't Kill to Ask
Client: Northwell Health
Agency: StrawberryFrog
Dove ‘As Early As Five’ - The CROWN Act Campaign
Client: Dove
Agency: Edelman
Lt. Governor's Fund for the Fabulous
Client: Ponysaurus Brewing
Agency: Baldwin&
Rebranding, Repositioning or Reintroducing Brand Marketing
Godiva Is Chocolate
Client: Godiva
Agency: Tracy-Locke
RAGÚ Cook Like A Mother
Client: Mizkan
Agency: Digitas
TUMS Love Food Back
Client: Haleon
Agency: Grey
Shopper Marketing, Retailer-Specific or Omnichannel Marketing
France Isn't So Far Away
Client: La Madeleine
Agency: Tracy-Locke
Unilever Kroger Scents of Confidence
Client: Unilever
Agency: Arc Worldwide
Walgreens Untold Beauty
Client: Unilever
Agency: Arc Worldwide
Small Budget Brand Activation Marketing (Budget less than $500,000)
Fryday to Friday
Client: Checkers and Rally's
Agency: Fitzco
Michelob Guy
Client: Michelob Ultra
Agency: Wieden + Kennedy
Rest in Peace, Choco Taco
Client: Klondike (Unilever)
Agency: Edelman
Travel & Tourism Marketing- 2023 Spotlight Category
Guest How You Guest - IHG Hotels & Resorts
Client: IHG Hotels & Resorts
Agency: Grey
On the Line
Client: COTA
Agency: Hunter Marketing
Ski For All
Client: Motel 6
Agency: Barkley
GEM Award- 2023 Special Category
CLIF CORPS Athlete Coalition
Client: Clif Bar & Company
Agency: Edible, Inc. and Empire Green
More Less
Client: Merrell
Agency: Lafayette American
Walgreens Untold Beauty
Client: Unilever
Agency: Arc Worldwide