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2021 REGGIE Award Winners

The ANA is proud to announce the winners of the 38th Annual REGGIE Awards! We congratulate all the client and agency teams that created the award winning brand activation marketing that is raising the bar for our industry.

Download a PDF of the 2021 REGGIE Award Winners list here.

Explore the 2021 REGGIE Awards Winners Gallery to learn more about these winning campaigns
 

Super REGGIE

THE UNCENSORED LIBRARY
Client: Reporters Without Borders
Agency: MediaMonks and DDB Germany

 

Category Gold Silver Bronze
Age-Targeted
Marketing
SIMMONS SNOOZZZAPALOOZA
Client: Serta Simmons Bedding
Agency: Burns Group
GO RVING HONEYMOON
INTERVENTION

Client: Go RVing
Agency: FCB Chicago and FCBX
THE FIRST-EVER TIK TOK REALITY
SHOW: EYES. LIPS. FAMOUS.

Client: e.l.f. Cosmetics
Agency: Movers+Shakers
Business-to-Business
Marketing
RETURN TO SCHOOL SAFELY
Client: School Specialty
Agency: NA
DELL SMALL BUSINESS PODFERENCE
Client: Dell Technologies
Agency: MediaCom Creative Systems
CAT TRIAL 10: PAC-MAN
Client: Caterpillar Inc.
Agency: NA
Challenger Brand Marketing ANNOUNCEMINT
Client: Mint Mobile
Agency: Maximum Effort
AMERICAN STANDARD FLUSHES 2020
Client: American Standard
Agency: Empower and BML
TD THANKS YOU
Client: TD Bank
Agency: Diamond Integrated Marketing
Content Marketing

THE CROWN ACT
Client: Dove (Unilever North America)
Agency: JOY Collective

BON APPÉ-CHEETOS® HOLIDAY
COOKBOOK

Client: Frito-Lay North America
Agency: The Marketing Arm
GET LOW
Client; The Kroger Company
Agency: DDB New York
Creativity & Innovation THE COOL RANCH
Client: Frito-Lay
Agency: Goodby Silverstein & Partners
AMERICAN STANDARD FLUSHES 2020
Client: American Standard
Agency: Empower and BML
SNICKERS HUNGRIEST PLAYER 2020
Client: Mars Wrigley Confectionery US LLC
Agency: The Marketing Arm
Digital, Social or Mobile Marketing CITY OF BIG DREAMS FUNDRAISING FESTIVAL
Client: The Simple Good
Agency: Jack Morton
PROCTER & GAMBLE'S VIRTUAL
#NFLDRAFTREDCARPET

Client: Procter & Gamble
Agency: Taylor Strategy
JIF SETTLES THE JIF VS. GIF DEBATE
Client: Jif Peanut Butter
Agency: MSL Group and Publicis (PSOne)
Experiential Marketing (Live or Virtual) THE COOL RANCH
Client: Frito-Lay
Agency: Goodby Silverstein & Partners
GAME ON: WINNING THE PC AISLE
Client: Intel
Agency: Arc Worldwide and Digitas
LOVE CAN'T WAIT
Client: Jared the Galleria of Jewelry
Agency: Hawkeye
Holiday or Seasonal Marketing HALLOWEENDY'S SCARE THRU
Client: The Wendy's Company
Agency: The Marketing Arm and
VMLY&R
DUNKIN' "ALL THE FALL THINGS"
Client: Dunkin' Brands
Agency: Arc Worldwide
BON APPÉ-CHEETOS® HOLIDAY COOKBOOK
Client: Frito-Lay North America
Agency: The Marketing Arm
Influencer Marketing FAMOUS ORDERS -
THE TRAVIS SCOTT MEAL
Client: McDonald's
Agency: The Narrative Group and
Wieden+Kennedy New York
SNICKERS HUNGRIEST PLAYER 2020
Client: Mars Wrigley Confectionery US LLC
Agency: The Marketing Arm
KIT KAT FLAVOR LAUNCH
AT WALMART

Client: The Hershey Company
Agency: SheSpeaks and TPN
Innovative Commerce Marketing YOUR NEIGHBORHOOD
BUD LIGHT VENDOR
Client: Anheuser-Busch, Bud Light
Agency: FCB Chicago and FCB/RED
MUCINEX® DTC LAUNCH EVENT: A LIVE FASHION SHOW STREAMED ON YOUTUBE FEATURING TOP YOUTUBE INFLUENCERS LIVE FROM THEIR BEDROOMS!
Client: RB/Mucinex
Agency: Legend and Barbarian
JERSEY SHORE FAMILY VACATION SHOPPABLE CONTENT
Client: ViacomCBS
Agency: NA
Innovative Use of Marketing Technology GAME ON: WINNING THE PC AISLE
Client: Intel
Agency: Arc Worldwide and Digitas
 
IBM WATSON ADVERTISING AND CVS
Client: CVS
Agency: IBM Watson Advertising
IBM WATSON ADVERTISING CONVERSATIONS FOR STATE FARM
Client: State Farm
Agency: IBM Watson Advertising
Local, Regional or Market Specific Marketing DIA DE LOS MUERTOS WITH
HERSHEY & H-E-B
Client: The Hershey Company
Agency: TPN
SUMMER OF FUNLIGHTENMENT
Client: Wells Enterprises - Blue Bunny
Agency: FCB Chicago and FCBX
HUDSON YARDS SHINE BRIGHT
Client: Related
Agency: CSP Marketing
Multicultural or Lifestyle Segment Marketing THE CROWN ACT
Client: Dove (Unilever North America)
Agency: JOY Collective
DEJA TU HUELLA - LEAVE YOUR MARK
Client: Frito-Lay/Cheetos
Agency: Dieste, Inc. and OMD
CRAYOLA COLORS OF THE WORLD
Client: Crayola
Agency: dentsumcgarrybowen
National Consumer Brand Activation Marketing PROCTER & GAMBLE'S VIRTUAL
#NFLDRAFTREDCARPET
Client: Procter & Gamble
Agency: Taylor Strategy
THE BIG STRING CHEESE DEBATE
Client: Saputo Cheese USA
Agency: Hangar 12
AARP COVID-19 RESPONSE
Client: AARP
Agency: Republica Havas
New Product or Service Launch KITCHENAID® FREEFLEX™ RACK
DISHWASHERS KEEP UP WITH
WHAT YOU COOK UP

Client: KitchenAid
Agency: Whirlpool Creative Studios
(Whirlpool Corporation)
UNLIMINTED
Client: Mint Mobile
Agency: Maximum Effort
RITZ CHEESE CRISPERS LAUNCH - ALBERTSONS COMPANIES
Client: Mondelēz International
Agency: VMLY&R Commerce
Partnership Marketing LENOVO LEGION GLOBAL
CAMPAIGN

Client: Lenovo
Agency: The Woo
DORITOS VALEDICTORIAN
Client: Frito-Lay
Agency: The Marketing Arm
LOVE THAT GAME GIVEAWAY
Client: Keurig Dr Pepper and Popeyes
Agency: Merkle
Promotion Marketing FAMOUS ORDERS -
THE TRAVIS SCOTT MEAL
Client: McDonald's
Agency: The Narrative Group and
Wieden+Kennedy New York
BON APPÉ-CHEETOS® HOLIDAY COOKBOOK
Client: Frito-Lay North America
Agency: The Marketing Arm
POCKETS 4 BITS:
GAMER SNACKS 
LEVEL UP
Client: Nestle
Agency: Reach Agency
Purpose, Cause or Charity Marketing THE UNCENSORED LIBRARY
Client: Reporters Without Borders Germany
Agency: MediaMonks and
DDB Germany
THE CROWN ACT
Client: Dove (Unilever North America)
Agency: JOY Collective
VIRTUAL NATIONAL FOREST
Client: Ferrara Candy Company -
Black Forest
Agency: Day One Agency and
Duncan Channon
Relationship, Loyalty or CRM Marketing #CLOUDQUARTERS
Client: SADA Systems
Agency: NA
AARP REWARDS
Client: AARP
Agency:Merkle
#VIRTUALCHEESELANDIA
Client: Dairy Farmers of Wisconsin 
Agency: We Must Be Bold
Shopper Marketing or Retailer-Specific Marketing YOUR NEIGHBORHOOD
BUD LIGHT VENDOR
Client: Anheuser-Busch, Bud Light
Agency: FCB Chicago and FCB/RED
GAME ON: WINNING THE PC AISLE
Client: Intel
Agency: Arc Worldwide and Digitas
POWERING THE JOY OF MOVEMENT
Client: GSK Consumer Healthcare
Agency: Arc Worldwide
Small Budget Brand Activation Marketing (Budget less than $1,000,000) SUMMER OF FUNLIGHTENMENT
Client: Wells Enterprises - Blue Bunny
Agency: FCB Chicago and FCBX
THE DOS EQUIS SEIS-FOOT COOLER MAKES SOCIAL DISTANCING MORE INTERESTING
Client: Heineken USA
Agency: Fast Horse
AMERICAN STANDARD FLUSHES 2020
Client: American Standard
Agency: Empower and BML
Sponsorship or Licensed Property Marketing RICK AND MORTY AND PRINGLES
Client: Kellogg Company
Agency: Adult Swim and GREY New York
GET LOW
Client: The Kroger Company
Agency: DDB New York
ALLY RACING "THANK YOU JIMMIE"
Client: Ally Financial
Agency: MKTG
Sports or eSports Marketing PROCTER & GAMBLE'S VIRTUAL
#NFLDRAFTREDCARPET
Client: Procter & Gamble
Agency: Taylor Strategy
SNICKERS HUNGRIEST PLAYER 2020
Client: Mars Wrigley Confectionery US LLC
Agency: The Marketing Arm
MOBIL 1 NBA 2K21 HOLIDAY PROMOTION
Client: ExxonMobil
Agency: Integer Group Dallas and GMR Marketing

 

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