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2021 REGGIE Award Winners

The ANA is proud to announce the winners of the 38th Annual REGGIE Awards!

This is a preliminary list of winners and the Gold, Silver, and Bronze achievements in each category as well as the Super REGGIE Award will be revealed at the 2021 ANA REGGIE Awards: Virtual Presentation of Winners event on Friday, May 21, 2021 @ 2:00pm ET. Click here to register for this free eventDownload the official 2021 REGGIE Awards Program here.

Winners are listed alphabetically by submission name within each category.

Age-Targeted Marketing

THE FIRST-EVER TIK TOK REALITY SHOW: EYES. LIPS. FAMOUS.
Client: e.l.f. Cosmetics
Agency: Movers+Shakers

GO RVING HONEYMOON INTERVENTION
Client: Go RVing
Agency: FCB Chicago and FCBX

SIMMONS SNOOZZZAPALOOZA
Client: Serta Simmons Bedding
Agency: Burns Group

Business-to-Business Marketing

CAT TRIAL 10: PAC-MAN
Client: Caterpillar Inc.
Agency: Caterpillar Inc.

DELL SMALL BUSINESS PODFERENCE
Client: Dell Technologies
Agency: MediaCom Creative Systems

RETURN TO SCHOOL SAFELY
Client: School Specialty
Agency: School Specialty

Challenger Brand Marketing
AMERICAN STANDARD FLUSHES 2020
Client: American Standard
Agency: Empower and BML

ANNOUNCEMINT
Client: Mint Mobile
Agency: Maximum Effort

TD THANKS YOU
Client: TD Bank
Agency: Diamond Integrated Marketing

Content Marketing

BON APPÉ-CHEETOS® HOLIDAY COOKBOOK
Client: Frito-Lay North America
Agency: The Marketing Arm

THE CROWN ACT
Client: Dove (Unilever North America)
Agency: JOY Collective

GET LOW
Client; The Kroger Company
Agency: DDB New York

Creativity & Innovation

AMERICAN STANDARD FLUSHES 2020
Client: American Standard
Agency: Empower and BML

THE COOL RANCH
Client: Frito-Lay
Agency: Goodby Silverstein & Partners

SNICKERS HUNGRIEST PLAYER 2020
Client: Mars Wrigley Confectionery US LLC
Agency: The Marketing Arm

Digital, Social or Mobile Marketing

CITY OF BIG DREAMS FUNDRAISING FESTIVAL
Client: The Simple Good
Agency: Jack Morton

JIF SETTLES THE JIF VS. GIF DEBATE
Client: Jif Peanut Butter
Agency: MSL Group and Publicis (PSOne)

PROCTER & GAMBLE'S VIRTUAL #NFLDRAFTREDCARPET
Client: Procter & Gamble
Agency: Taylor Strategy

Experiential Marketing (Live or Virtual)

THE COOL RANCH
Client: Frito-Lay
Agency: Goodby Silverstein & Partners

GAME ON: WINNING THE PC AISLE
Client: Intel
Agency: Arc Worldwide and Digitas

LOVE CAN'T WAIT
Client: Jared the Galleria of Jewelry
Agency: Hawkeye

Holiday or Seasonal Marketing

BON APPÉ-CHEETOS® HOLIDAY COOKBOOK
Client: Frito-Lay North America
Agency: The Marketing Arm

DUNKIN' "ALL THE FALL THINGS"
Client: Dunkin' Brands
Agency: Arc Worldwide

HALLOWEENDY'S SCARE THRU
Client: The Wendy's Company
Agency: The Marketing Arm and VMLY&R

Influencer Marketing

FAMOUS ORDERS - THE TRAVIS SCOTT MEAL
Client: McDonald's
Agency: The Narrative Group and Wieden+Kennedy New York

KIT KAT FLAVOR LAUNCH AT WALMART
Client: The Hershey Company
Agency: SheSpeaks and TPN

SNICKERS HUNGRIEST PLAYER 2020
Client: Mars Wrigley Confectionery US LLC
Agency: The Marketing Arm

Innovative Commerce Marketing

JERSEY SHORE FAMILY VACATION SHOPPABLE CONTENT
Client: ViacomCBS
Agency: ViacomCBS

MUCINEX® DTC LAUNCH EVENT: A LIVE FASHION SHOW STREAMED ON YOUTUBE FEATURING TOP YOUTUBE INFLUENCERS LIVE FROM THEIR BEDROOMS!
Client: RB/Mucinex
Agency: Legend and Barbarian

YOUR NEIGHBORHOOD BUD LIGHT VENDOR
Client: Anheuser-Busch, Bud Light
Agency: FCB Chicago and FCB/RED

Innovative Use of Marketing Technology

GAME ON: WINNING THE PC AISLE
Client: Intel
Agency: Arc Worldwide and Digitas

IBM WATSON ADVERTISING AND CVS
Client: CVS
Agency: IBM Watson Advertising

IBM WATSON ADVERTISING CONVERSATIONS FOR STATE FARM
Client: State Farm
Agency: IBM Watson Advertising

Local, Regional or Market Specific Marketing

DIA DE LOS MUERTOS WITH HERSHEY & H-E-B
Client: The Hershey Company
Agency: TPN

HUDSON YARDS SHINE BRIGHT
Client: Related
Agency: CSP Marketing

SUMMER OF FUNLIGHTENMENT
Client: Wells Enterprises - Blue Bunny
Agency: FCB Chicago and FCBX

Multicultural or Lifestyle Segment Marketing

CRAYOLA COLORS OF THE WORLD
Client: Crayola
Agency: dentsumcgarrybowen

THE CROWN ACT
Client: Dove (Unilever North America)
Agency: JOY Collective

DEJA TU HUELLA - LEAVE YOUR MARK
Client: Frito-Lay/Cheetos
Agency: Dieste, Inc. and OMD

National Consumer Brand Activation

AARP COVID-19 RESPONSE
Client: AARP
Agency: Republica Havas

THE BIG STRING CHEESE DEBATE
Client: Saputo Cheese USA
Agency: Hangar 12

PROCTER & GAMBLE'S VIRTUAL #NFLDRAFTREDCARPET
Client: Procter & Gamble
Agency: Taylor Strategy

New Product or Service Launch

KITCHENAID® FREEFLEX™ RACK DISHWASHERS KEEP UP WITH WHAT YOU COOK UP
Client: KitchenAid
Agency: Whirlpool Creative Studios (Whirlpool Corporation)

RITZ CHEESE CRISPERS LAUNCH - ALBERTSONS COMPANIES
Client: Mondelēz International
Agency: VMLY&R Commerce

UNLIMINTED
Client: Mint Mobile
Agency: Maximum Effort

Partnership Marketing

DORITOS VALEDICTORIAN
Client: Frito-Lay
Agency: The Marketing Arm

LENOVO LEGION GLOBAL CAMPAIGN
Client: Lenovo
Agency: The Woo

LOVE THAT GAME GIVEAWAY
Client: Keurig Dr Pepper and Popeyes
Agency: Merkle

Promotion Marketing

BON APPÉ-CHEETOS® HOLIDAY COOKBOOK
Client: Frito-Lay North America
Agency: The Marketing Arm

FAMOUS ORDERS - THE TRAVIS SCOTT MEAL
Client: McDonald's
Agency: The Narrative Group and Wieden+Kennedy New York

POCKETS 4 BITS: GAMER SNACKS LEVEL UP
Client: Nestle
Agency: Reach Agency

Purpose, Cause or Charity Marketing

THE CROWN ACT
Client: Dove (Unilever North America)
Agency: JOY Collective

THE UNCENSORED LIBRARY
Client: Reporters Without Borders Germany
Agency: MediaMonks and DDB Germany

VIRTUAL NATIONAL FOREST
Client: Ferrara Candy Company - Black Forest
Agency: Day One Agency and Duncan Channon

Relationship, Loyalty or CRM Marketing

#CLOUDQUARTERS
Client: SADA Systems
Agency: SADA Systems

#VIRTUALCHEESELANDIA
Client: Dairy Farmers of Wisconsin 
Agency: We Must Be Bold

AARP REWARDS
Client: AARP
Agency:Merkle

Shopper Marketing or Retailer-Specific Marketing

GAME ON: WINNING THE PC AISLE
Client: Intel
Agency: Arc Worldwide and Digitas

POWERING THE JOY OF MOVEMENT
Client: GSK Consumer Healthcare
Agency: Arc Worldwide

YOUR NEIGHBORHOOD BUD LIGHT VENDOR
Client: Anheuser-Busch, Bud Light
Agency: FCB Chicago and FCB/RED

Small Budget Brand Activation Marketing (Budget less than $1,000,000)

AMERICAN STANDARD FLUSHES 2020
Client: American Standard
Agency: Empower and BML

THE DOS EQUIS SEIS-FOOT COOLER MAKES SOCIAL DISTANCING MORE INTERESTING
Client: Heineken USA
Agency: Fast Horse

SUMMER OF FUNLIGHTENMENT
Client: Wells Enterprises - Blue Bunny
Agency: FCB Chicago and FCBX

Sponsorship or Licensed Property Marketing

ALLY RACING "THANK YOU JIMMIE"
Client: Ally Financial
Agency: MKTG

GET LOW
Client: The Kroger Company
Agency: DDB New York

RICK AND MORTY AND PRINGLES
Client: Kellogg Company
Agency: Adult Swim and GREY New York

Sports or eSports Marketing

MOBIL 1 NBA 2K21 HOLIDAY PROMOTION
Client: ExxonMobil
Agency: Integer Group Dallas and GMR Marketing

PROCTER & GAMBLE'S VIRTUAL #NFLDRAFTREDCARPET
Client: Procter & Gamble
Agency: Taylor Strategy

SNICKERS HUNGRIEST PLAYER 2020
Client: Mars Wrigley Confectionery US LLC
Agency: The Marketing Arm

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