2021 REGGIE Award Winners
The ANA is proud to announce the winners of the 38th Annual REGGIE Awards! We congratulate all the client and agency teams that created the award winning brand activation marketing that is raising the bar for our industry.
Download a PDF of the 2021 REGGIE Award Winners list here.
Explore the 2021 REGGIE Awards Winners Gallery to learn more about these winning campaigns
Super REGGIE
THE UNCENSORED LIBRARY
Client: Reporters Without Borders
Agency: MediaMonks and DDB Germany
| Category | Gold | Silver | Bronze |
|---|---|---|---|
| Age-Targeted Marketing |
SIMMONS SNOOZZZAPALOOZA Client: Serta Simmons Bedding Agency: Burns Group |
GO RVING HONEYMOON INTERVENTION Client: Go RVing Agency: FCB Chicago and FCBX |
THE FIRST-EVER TIK TOK REALITY SHOW: EYES. LIPS. FAMOUS. Client: e.l.f. Cosmetics Agency: Movers+Shakers |
| Business-to-Business Marketing |
RETURN TO SCHOOL SAFELY Client: School Specialty Agency: NA |
DELL SMALL BUSINESS PODFERENCE Client: Dell Technologies Agency: MediaCom Creative Systems |
CAT TRIAL 10: PAC-MAN Client: Caterpillar Inc. Agency: NA |
| Challenger Brand Marketing | ANNOUNCEMINT Client: Mint Mobile Agency: Maximum Effort |
AMERICAN STANDARD FLUSHES 2020 Client: American Standard Agency: Empower and BML |
TD THANKS YOU Client: TD Bank Agency: Diamond Integrated Marketing |
| Content Marketing | THE CROWN ACT |
BON APPÉ-CHEETOS® HOLIDAY COOKBOOK Client: Frito-Lay North America Agency: The Marketing Arm |
GET LOW Client; The Kroger Company Agency: DDB New York |
| Creativity & Innovation | THE COOL RANCH Client: Frito-Lay Agency: Goodby Silverstein & Partners |
AMERICAN STANDARD FLUSHES 2020 Client: American Standard Agency: Empower and BML |
SNICKERS HUNGRIEST PLAYER 2020 Client: Mars Wrigley Confectionery US LLC Agency: The Marketing Arm |
| Digital, Social or Mobile Marketing | CITY OF BIG DREAMS FUNDRAISING FESTIVAL Client: The Simple Good Agency: Jack Morton |
PROCTER & GAMBLE'S VIRTUAL #NFLDRAFTREDCARPET Client: Procter & Gamble Agency: Taylor Strategy |
JIF SETTLES THE JIF VS. GIF DEBATE Client: Jif Peanut Butter Agency: MSL Group and Publicis (PSOne) |
| Experiential Marketing (Live or Virtual) | THE COOL RANCH Client: Frito-Lay Agency: Goodby Silverstein & Partners |
GAME ON: WINNING THE PC AISLE Client: Intel Agency: Arc Worldwide and Digitas |
LOVE CAN'T WAIT Client: Jared the Galleria of Jewelry Agency: Hawkeye |
| Holiday or Seasonal Marketing | HALLOWEENDY'S SCARE THRU Client: The Wendy's Company Agency: The Marketing Arm and VMLY&R |
DUNKIN' "ALL THE FALL THINGS" Client: Dunkin' Brands Agency: Arc Worldwide |
BON APPÉ-CHEETOS® HOLIDAY COOKBOOK Client: Frito-Lay North America Agency: The Marketing Arm |
| Influencer Marketing | FAMOUS ORDERS - THE TRAVIS SCOTT MEAL Client: McDonald's Agency: The Narrative Group and Wieden+Kennedy New York |
SNICKERS HUNGRIEST PLAYER 2020 Client: Mars Wrigley Confectionery US LLC Agency: The Marketing Arm |
KIT KAT FLAVOR LAUNCH AT WALMART Client: The Hershey Company Agency: SheSpeaks and TPN |
| Innovative Commerce Marketing | YOUR NEIGHBORHOOD BUD LIGHT VENDOR Client: Anheuser-Busch, Bud Light Agency: FCB Chicago and FCB/RED |
MUCINEX® DTC LAUNCH EVENT: A LIVE FASHION SHOW STREAMED ON YOUTUBE FEATURING TOP YOUTUBE INFLUENCERS LIVE FROM THEIR BEDROOMS! Client: RB/Mucinex Agency: Legend and Barbarian |
JERSEY SHORE FAMILY VACATION SHOPPABLE CONTENT Client: ViacomCBS Agency: NA |
| Innovative Use of Marketing Technology | GAME ON: WINNING THE PC AISLE Client: Intel Agency: Arc Worldwide and Digitas |
IBM WATSON ADVERTISING AND CVS Client: CVS Agency: IBM Watson Advertising |
IBM WATSON ADVERTISING CONVERSATIONS FOR STATE FARM Client: State Farm Agency: IBM Watson Advertising |
| Local, Regional or Market Specific Marketing | DIA DE LOS MUERTOS WITH HERSHEY & H-E-B Client: The Hershey Company Agency: TPN |
SUMMER OF FUNLIGHTENMENT Client: Wells Enterprises - Blue Bunny Agency: FCB Chicago and FCBX |
HUDSON YARDS SHINE BRIGHT Client: Related Agency: CSP Marketing |
| Multicultural or Lifestyle Segment Marketing | THE CROWN ACT Client: Dove (Unilever North America) Agency: JOY Collective |
DEJA TU HUELLA - LEAVE YOUR MARK Client: Frito-Lay/Cheetos Agency: Dieste, Inc. and OMD |
CRAYOLA COLORS OF THE WORLD Client: Crayola Agency: dentsumcgarrybowen |
| National Consumer Brand Activation Marketing | PROCTER & GAMBLE'S VIRTUAL #NFLDRAFTREDCARPET Client: Procter & Gamble Agency: Taylor Strategy |
THE BIG STRING CHEESE DEBATE Client: Saputo Cheese USA Agency: Hangar 12 |
AARP COVID-19 RESPONSE Client: AARP Agency: Republica Havas |
| New Product or Service Launch | KITCHENAID® FREEFLEX™ RACK DISHWASHERS KEEP UP WITH WHAT YOU COOK UP Client: KitchenAid Agency: Whirlpool Creative Studios (Whirlpool Corporation) |
UNLIMINTED Client: Mint Mobile Agency: Maximum Effort |
RITZ CHEESE CRISPERS LAUNCH - ALBERTSONS COMPANIES Client: Mondelēz International Agency: VMLY&R Commerce |
| Partnership Marketing | LENOVO LEGION GLOBAL CAMPAIGN Client: Lenovo Agency: The Woo |
DORITOS VALEDICTORIAN Client: Frito-Lay Agency: The Marketing Arm |
LOVE THAT GAME GIVEAWAY Client: Keurig Dr Pepper and Popeyes Agency: Merkle |
| Promotion Marketing | FAMOUS ORDERS - THE TRAVIS SCOTT MEAL Client: McDonald's Agency: The Narrative Group and Wieden+Kennedy New York |
BON APPÉ-CHEETOS® HOLIDAY COOKBOOK Client: Frito-Lay North America Agency: The Marketing Arm |
POCKETS 4 BITS: GAMER SNACKS LEVEL UP Client: Nestle Agency: Reach Agency |
| Purpose, Cause or Charity Marketing | THE UNCENSORED LIBRARY Client: Reporters Without Borders Germany Agency: MediaMonks and DDB Germany |
THE CROWN ACT Client: Dove (Unilever North America) Agency: JOY Collective |
VIRTUAL NATIONAL FOREST Client: Ferrara Candy Company - Black Forest Agency: Day One Agency and Duncan Channon |
| Relationship, Loyalty or CRM Marketing | #CLOUDQUARTERS Client: SADA Systems Agency: NA |
AARP REWARDS Client: AARP Agency:Merkle |
#VIRTUALCHEESELANDIA Client: Dairy Farmers of Wisconsin Agency: We Must Be Bold |
| Shopper Marketing or Retailer-Specific Marketing | YOUR NEIGHBORHOOD BUD LIGHT VENDOR Client: Anheuser-Busch, Bud Light Agency: FCB Chicago and FCB/RED |
GAME ON: WINNING THE PC AISLE Client: Intel Agency: Arc Worldwide and Digitas |
POWERING THE JOY OF MOVEMENT Client: GSK Consumer Healthcare Agency: Arc Worldwide |
| Small Budget Brand Activation Marketing (Budget less than $1,000,000) | SUMMER OF FUNLIGHTENMENT Client: Wells Enterprises - Blue Bunny Agency: FCB Chicago and FCBX |
THE DOS EQUIS SEIS-FOOT COOLER MAKES SOCIAL DISTANCING MORE INTERESTING Client: Heineken USA Agency: Fast Horse |
AMERICAN STANDARD FLUSHES 2020 Client: American Standard Agency: Empower and BML |
| Sponsorship or Licensed Property Marketing | RICK AND MORTY AND PRINGLES Client: Kellogg Company Agency: Adult Swim and GREY New York |
GET LOW Client: The Kroger Company Agency: DDB New York |
ALLY RACING "THANK YOU JIMMIE" Client: Ally Financial Agency: MKTG |
| Sports or eSports Marketing | PROCTER & GAMBLE'S VIRTUAL #NFLDRAFTREDCARPET Client: Procter & Gamble Agency: Taylor Strategy |
SNICKERS HUNGRIEST PLAYER 2020 Client: Mars Wrigley Confectionery US LLC Agency: The Marketing Arm |
MOBIL 1 NBA 2K21 HOLIDAY PROMOTION Client: ExxonMobil Agency: Integer Group Dallas and GMR Marketing |