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2020 REGGIE Award Winners

The ANA is proud to announce the winners of the 37th Annual REGGIE Awards! Winners are listed alphabetically by submission name within each category.
***This is a preliminary list of winners and the Gold, Silver, and Bronze achievements in each category will be revealed in April.

In the weeks ahead the Super REGGIE Jury will evaluate the top scoring gold level REGGIE award winners and chose the Super REGGIE winner –
the best Brand Activation Marketing of the year.


Age-Specific Marketing

BRANDLESS
Agency: Goodby Silverstein & Partners
Brand: Frito-Lay North America

TEEN SUMMER CHALLENGE
Agency: Barkley
Brand: Planet Fitness

TESTED ON HUMANS
Agency: 72andSunny
Brand: Truth Initiative

ANA Center for Brand Purpose Award

#TDTHANKSYOU – SMALL BUSINESS, BIG HEARTS
Agency: Diamond Marketing Group
Brand: TD Bank

ACCEPTANCE MATTERS CAMPAIGN
Agency: McCann New York
Brand: Mastercard

CHOSEN: THE POWER TO CHOOSE IN A CHILD’S HANDS
Agency: World Vision
Brand: World Vision

Business-to-Business Marketing

FACES BRAND CAMPAIGN
Agency: School Specialty, Inc.
Brand: School Specialty

GOOGLE EASY STREET TOUR
Agency: Grow Marketing
Brand: Google

TICKET OF TERROR
Agency: Jack Morton
Brand: Eaton

Challenger Brand Marketing

AMERICAN FAMILY INSURANCE
Agency: BBDO New York
Brand: American Family Insurance

BUBLY 2019 SUPER BOWL CAMPAIGN
Agency: OMD USA
Brand: PepsiCo Beverages North America

THAT’S NOT RIGHT
Agency: Full Bars
Brand: Mint Mobile

Content Marketing

ORAQUICK: TREAT YOURSELF
Agency: Target 10
Brand: OraQuick

THE TASTE TEST DRIVE BY NICORETTE
Agency: Weber Shandwick
Brand: GlaxoSmithKline

TICKET OF TERROR
Agency: Jack Morton
Brand: Eaton

Creativity & Innovation

CHEETOS HOUSE OF FLAMIN’ HAUTE
Agency: The Marketing Arm
Brand: Frito-Lay

CHOSEN: THE POWER TO CHOOSE IN A CHILD’S HANDS
Agency: World Vision
Brand: World Vision

LAUGH TRACKER
Agency: VMLY&R
Brand: Tennessee Department of Tourist Development

Digital, Social, or Mobile Marketing

#EYESLIPSFACE TIKTOK CAMPAIGN
Agency: Movers+Shakers
Brand: e.l.f. Beauty

THE WHOPPER DETOUR
Agency: FCB
Brand: Burger King

TICKET OF TERROR
Agency: Jack Morton
Brand: Eaton

Experiential Marketing

CHEETOS HOUSE OF FLAMIN’ HAUTE
Agency: The Marketing Arm
Brand: Frito-Lay

CHRISTMAS MIRACLE - TO GIVE OR RECEIVE
Agency: Studio M
Brand: WestJet

TARGET WONDERLAND!
Agency: Wasserman
Brand: Target

Influencer Marketing

CHEETOS HOUSE OF FLAMIN’ HAUTE
Agency: The Marketing Arm
Brand: Frito-Lay

INFLUENCING THE RELAUNCH OF SPICY NUGGETS
Agency: VMLY&R
Brand: Wendy's

WILL IT CLOG?
Agency: Reach Agency
Brand: Clorox

Innovative Commerce Marketing

JOY NIGHT IN
Agency: Spark Foundry Worldwide, MARS
Brand: Campbell

THE WHOPPER DETOUR
Agency: FCB
Brand: Burger King

WALMART SNICKERS MICROGIFTING
Agency: Integer/TBWA
Brand: Mars Wrigley

Innovative Use of Marketing Technology

2019 SUPER BOWL DIGITAL ACTIVATION ANYTHING FOR AVOS
Agency: Lerma, 270B
Brand: Avocados From Mexico

ALLY+MONOPOLY®
Agency: Anomaly
Brand: Ally Financial

PEPSI #SUMMERGRAM
Agency: Motive
Brand: Pepsi

Local, Regional Market Marketing

BONES LOVE MILK SHREDQUARTERS
Agency: ROX UNITED
Brand: California Milk Processor Board (got milk?)

KEEPING AMERICA SAFE
Agency: JacobsEye Marketing
Brand: Air National Guard

THIS IS HOW TEXAS DOES S'MORES
Agency: TPN
Brand: Hershey's

Multicultural/Lifestyle Segment Marketing

ACCEPTANCE MATTERS CAMPAIGN
Agency: McCann New York
Brand: Mastercard

MOGULS IN THE MAKING
Agency: MediaCom
Brand: Ally

VICTORIA - DÍA DE LOS MUERTOS
Agency: Upshot, The Community
Brand: Constellation Brands

National Consumer Brand Activation Marketing

A VERY BRADY RENOVATION
Agency: Superjuice
Brand: HGTV

OREO x GAME OF THRONES
Agency: 360i
Brand: OREO

S'MORE OUT OF SUMMER
Agency: Jack Morton
Brand: L.L.Bean

New Product Launch

PROPELLING A STARTUP INTO A $100,000,000 DTC LENDING BRAND
Agency: DRUM
Brand: Lendly

THE HERSHEY'S EMOJI BAR: HELPING KIDS MAKE FRIENDS AT BTS
Agency: TPN
Brand: The Hershey Company

TUMS OR DARE
Agency: Weber Shandwick
Brand: GlaxoSmithKline

Partnership Marketing

DORITOS SPARK THE BEAT
Agency: The Marketing Arm
Brand: Frito-Lay, North America

OREO x GAME OF THRONES
Agency: 360i
Brand: OREO

TRIDENT GIVES BACK AT DOLLAR GENERAL
Agency: Phoenix Creative Co
Brand: Mondelēz International

Promotion Marketing

DORITOS SPARK THE BEAT
Agency: The Marketing Arm
Brand: Frito-Lay, North America

HAPPY HYPOTHESIS
Agency: Barkley
Brand: International Dairy Queen

SHARE A COKE® FALL FOOTBALL AT MCDONALD'S®
Agency: The Marketing Store, Publicis Sapient
Brand: McDonald's, Coca-Cola 

Relationship/Loyalty/CRM Marketing

CHEESELANDIA COMMUNITY
Agency: Brains on Fire 
Brand: Dairy Farmers of Wisconsin

FORDPASS REWARDS LAUNCH
Agency: BBDO
Brand: Ford

S'MORES SATURDAY
Agency: mcgarrybowen, UM Worldwide
Brand: The Hershey Company

Seasonal/Holiday Marketing

HEINEKEN 0.0 - DRY JANUARY
Agency: Fast Horse
Brand: Heineken

S'MORE OUT OF SUMMER
Agency: Jack Morton
Brand: L.L.Bean

THE HERSHEY'S EMOJI BAR: BEING READY FOR BTS MEANS MORE THAN SCHOOL SUPPLIES
Agency: TPN
Brand: Hershey's 

Shopper Marketing or Retailer-Specific Marketing

CREATED BY CRAFTSWOMEN
Agency: Arc Worldwide
Brand: Diageo

SNICKERS WORLD WRESTLING ENTERTAINMENT AT DOLLAR GENERAL
Agency: Integer/TBWA
Brand: Mars Wrigley Confections

SUMMER BY THE BATCH
Agency: Arc Worldwide
Brand: Diageo

Small Budget Brand Activation Marketing (Budget less than $1,000,000)

JEEP CHAMPION OF ADVENTURE AT THE WINTER X GAMES
Agency: Inspira Marketing Group
Brand: Jeep

VEHICLE LOAN ILLUSIONS
Agency: The Marketing Arm
Brand: State Farm

WINE + CHEEZ-IT
Agency: Edelman
Brand: Kellogg's

Sponsorship & Licensed Property Marketing

A VERY BRADY RENOVATION
Agency: Superjuice
Brand: HGTV

ALLY+MONOPOLY®
Agency: Anomaly
Brand: Ally Financial

SPONGEBOB SQUAREPANTS X KYRIE IRVING X NIKE
Agency: Nickelodeon
Brand: Nike

Sports or eSports Marketing

ALLY RACING - DOING IT RIGHT
Agency: MKTG
Brand: Ally

JEEP CHAMPION OF ADVENTURE AT THE WINTER X GAMES
Agency: Inspira Marketing Group
Brand: Jeep

TACO BELL LIVE MAS STUDENT SECTION
Agency: Octagon, The Walt Disney Company: Disney Advertising Sales

Brand: Taco Bell





 

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