2023 REGGIE Award Winners

The ANA is proud to announce the winners of the 40th Annual REGGIE Awards! We congratulate all the client and agency teams that created the award winning brand activation marketing that is raising the bar for our industry.

Download a PDF of the 2023 REGGIE Award Winners list HERE

Super REGGIE
Liquid Death Live Music Sustainability Platform
Liquid Death Mountain Water and Live Nation Media & Sponsorships

Category	Gold	Silver	Bronze
Age-Targeted Marketing	DR. RICK Client: Progressive Insurance Agency: Arnold Worldwide	SMOOTHNESS WHEN YOU NEED IT MOST Client: eos Products Agency: Mischief @ No Fixed Address	UNILEVER KROGER SCENTS OF CONFIDENCE Client: Unilever Agency: Arc Worldwide
Business-to-Business Marketing	GIVE THE PEOPLE WHAT THEY WANT Client: SurveyMonkey Agency: PMG	INTO THE BREACH Client: Microsoft Canada Agency: Intercept	I.T. SQUAD Client: Dell Technologies Agency: MediaCom
Challenger Brand Marketing	THE ICONIC SUMMER MASHUP 2.0 Client: Bar-S Foods Agency: Heart & Soul Marketing	GOPUFF LIVE: BE RIGHT THERE Client: Gopuff Agency: Live Nation Media & Sponsorship	ALLY X WOMEN'S SPORTS: WATCH THE GAME, CHANGE THE GAME Client: Ally Agency: MKTG Sports & Entertainment
Content Marketing	THE MILESTONE INITIATIVE: HARNESSING THE POWER OF REPRESENTATION IN COMICS Client: Ally Agency: MediaCom	HP REGEN AT COACHELLA Client: HP Agency: Infinity Marketing Team and Media.Monks	McENROE VS. McENROE Client: Michelob Ultra Agency: FCB
Creativity & Innovation	TOUCH CARD Client: Mastercard Agency: McCann New York	ALLY X WOMEN'S SPORTS: WATCH THE GAME, CHANGE THE GAME Client: Ally Agency: MKTG Sports & Entertainment	FRENCH'S MUSTARD DONUT Client: McCormick & Company Agency: Fitzco and Sunshine Sachs Morgan Lylis
Digital, Social or Mobile Marketing	THE MAGNUM PLEASURE AUCTION Client: Magnum (Unilever Singapore) Agency: Jack Morton and Golin Singapore	MICHELOB GUY Client: Michelob Ultra Agency: Wieden + Kennedy	FROM CHAOS TO CONFIDENCE Client: Whirlpool Agency: Digitas
Entertainment or Sports Marketing and/or Sponsorship	McENROE VS. McENROE Client: Michelob Ultra Agency: FCB	ALLY X WOMEN'S SPORTS: WATCH THE GAME, CHANGE THE GAME Client: Ally Agency: MKTG Sports & Entertainment	MAYO TACKLES FOOD WASTE Client: Unilever Agency: Wunderman Thompson
Experiential Marketing (Live Events or Installations)	McENROE VS. McENROE Client: Michelob Ultra Agency: FCB	LIQUID DEATH LIVE MUSIC SUSTAINABILITY PLATFORM Client: Liquid Death Mountain Water Agency: Live Nation Media & Sponsorships	THE WORLD'S STINKIEST SOCK Client: Reckitt Agency: McCann
Experiential Marketing (Virtual Events)	ABSOLUT.LAND Client: Pernod Ricard USA Agency: United Entertainment Group	KAY #EVERYKISS NYE HIJACK Client: Kay Jewelers Agency: MediaCom	THIS IS HOW LIVE COMMERCE IS DRIVING BUSINESS GROWTH FOR THE FRESH MARKET Client: The Fresh Market Inc.
Gaming or Esports Marketing	XBOX + OPI SPRING COLLECTION Client: Microsoft Xbox Agency: tripleclix and Wella Company	THE STATE FARM GAMERHOOD CHALLENGE Client: State Farm Agency: Infinity Marketing Team	BUILD FOR BETTER Client: Kellogg's Agency: Haygarth, a division of Tracy-Locke
Holiday or Seasonal Marketing	SKI FOR ALL Client: Motel 6 Agency: Barkley	PILK AND COOKIES - A "DIRTY SODA" TWIST ON A HOLIDAY TRADITION Client: PepsiCo Agency: PepsiCo’s In-House Content Studio	FRENCH'S MUSTARD DONUT Client: McCormick & Company Agency: Fitzco and Sunshine Sachs Morgan Lylis
Influencer Marketing	ALL PARENTS CAN RELATE Client: Sony Interactive Entertainment Agency: MOCEAN	THE STATE FARM GAMERHOOD CHALLENGE Client: State Farm Agency: Infinity Marketing Team	SHAVING SKINCARE FOR ANYONE & EVERYWHERE Client: eos Products Agency: Collab and Mischief @ No Fixed Address
Local, Regional or Market Specific Marketing	THE LIVING PORTRAIT OF NYC Client: Citizens Bank Agency: Ogilvy	EXPECT SOMETHING MORE FROM AAA Client: The Auto Club Group Agency: Digitas	H-E-B TEXAS BARBER BRACKET Client: Unilever Agency: Arc Worldwide and Publicis Hawkeye
Loyalty, Rewards or Rentenion Marketing	LIVE MUSIC RUNS ON DUNKIN' Client: Dunkin' Brands Agency: Live Nation Media & Sponsorships	THE FRESH MARKET LAUNCHES THE ULTIMATE LOYALTY EXPERIENCE Client: Fresh Market Inc.	IHOP'S FIRST EVER LOYALTY PROGRAM, THE INTERNATIONAL BANK OF PANCAKES Client: IHOP, Dine Brands Agency: DeVries Global
Metaverse Marketing & Beyond	McENROE VS. McENROE Client: Michelob Ultra Agency: FCB	ABSOLUT.LAND Client: Pernod Richard USA Agency: United Entertainment Group	WALMART LAND Client: Walmart Agency: Publicis NY
Multicultural or Lifestyle Segment Marketing	DOVE 'AS EARLY AS FIVE'- THE CROWN ACT CAMPAIGN Client: Dove Agency: Edelman	CLIF CORPS ATHLETE COALITION Client: Clif Bar & Company Agency: Edible, Inc. with Empire Green	HERSHEY'S CELEBRATE SHE AT WALMART Client: The Hershey Company Agency: TPN
National Consumer Brand Activation Marketing	MORE LESS Client: Merrell Agency: Lafayette American	DR. RICK Client: Progressive Insurance Agency: Arnold Worldwide	#DETOXYOURFEED Client: Dove Agency: Edelman
New Product or Service Launch	TOUCH CARD Client: Mastercard Agency: McCann New York	THE MAGNUM PLEASURE AUCTION Client: Magnum (Unilever Singapore) Agency: Jack Morton and Golin Singapore	SOUR PATCH KIDS FRUIT FIGHT AT CIRCLE K Client: Mondelēz International Agency: Phoenix Creative Co.
Partnership Marketing	LIQUID DEATH LIVE MUSIC SUSTAINABILITY PLATFORM Client: Liquid Death Mountain Water Agency: Live Nation Media & Sponsorships	XBOX + OPI SPRING COLLECTION Client: Microsoft Xbox Agency: tripleclix and Wella Company	#SEEHERGREATNESS Client: Buick Agency: Jack Morton and Leo Burnett
Promotion Marketing	HERSHEY - MASTER YOUR MOVIE NIGHT Client: The Hershey Company Agency: TPN	CORONA CINCOGRAM: SPARKING CELEBRATION WHILE SPIKING SALES Client: Constellation Brands Agency: Upshot	MAKE THE TRADE Client: MilkPEP (Milk Processor Education Program) Agency: The Mars Agency
Purpose, Cause or Charity Marketing	LT. GOVERNOR'S FUND FOR THE FABULOUS Client: Ponysaurus Brewing Agency: Baldwin&	DOESN'T KILL TO ASK Client: Northwell Health Agency: StrawberryFrog	DOVE 'AS EARLY AS FIVE'- THE CROWN ACT CAMPAIGN Client: Dove Agency: Edelman
Rebranding, Repositioning or Reintroducing Brand Marketing	TUMS LOVE FOOD BACK Client: Haleon Agency: Grey	RAGÚ COOK LIKE A MOTHER Client: Mizkan Agency: Digitas	GODIVA IS CHOCOLATE Client: Godiva Agency: Tracy-Locke
Shopper Marketing, Retailer-Specific or Omnichannel Marketing	UNILEVER KROGER SCENTS OF CONFIDENCE Client: Unilever Agency: Arc Worldwide	WALGREENS UNTOLD BEAUTY Client: Unilever Agency: Arc Worldwide	FRANCE ISN'T SO FAR AWAY Client: La Madeleine Agency: Tracy-Locke
Small Budget Brand Activation Marketing (Budget less than $500,000)	REST IN PEACE, CHOCO TACO Client: Klondike (Unilever) Agency: Edelman	FRYDAY TO FRIDAY Client: Checkers and Rally's Agency: Fitzco	MICHELOB GUY Client: Michelob Ultra Agency: Wieden + Kennedy
Travel & Tourism Marketing - 2023 Spotlight Category	SKI FOR ALL Client: Motel 6 Agency: Barkley	GUEST HOW YOU GUEST - IHG HOTELS & RESORTS Client: IHG Hotels & Resort Agency: Grey	ON THE LINE Client: COTA Agency: Hunter Marketing
GEM Award	CLIF CORPS Athlete Coalition Client: Clif Bar & Company Agency: Edible, Inc. and Empire Green	More Less Client: Merrell Agency: Lafayette American	Walgreens Untold Beauty Client: Unilever Agency: Arc Worldwide