You can read more about this case and full case summaries of additional ANA REGGIE winning campaigns here, or visit the ANA Marketing Knowledge Center to review award winning case studies from all ANA Award Programs.
Netflix FYSEE Experience
Category
Entertainment Marketing
Description
Winner Status: Silver
Client/Brand: Netflix
Agency: Sparks
Headline:
Netflix's FYSEE 2023 Campaign Revolutionizes Emmy Promotion, Achieving Unprecedented Engagement and Record Emmy Nominations, Cementing Its Dominance in Entertainment Storytelling.
Campaign Summary:
Netflix's FYSEE redefined Emmy campaigning with an 'Emotional Engagement through Immersion' approach, transforming Red Studios into interactive worlds of its Emmy contenders. This innovative approach in entertainment marketing engaged industry professionals, generated consumer buzz, and showcased Netflix's storytelling diversity, leading to significant Emmy nominations and wins, reinforcing Netflix's industry leadership.
Team Credits:
Additional Contributors:
Winner Status
- Silver