Winner Status: Gold

Client/Brand: Haleon

Agency: Grey

Headline:
Reboot of iconic TUMS giant foods campaign celebrates love of food, lifts already sky-high brand awareness, and reinforces brand’s position as #1 heartburn remedy

Campaign Summary:
TUMS has been fighting food for over 12 years. But now it’s time to reignite our passion for food and help consumers Love Food Back. We launched the Love Food Back campaign with TVC, OLV, social, and live activations which drove lifts in brand awareness, consideration, ad memorability, and engagement.

Team Credits:
Jean Donahue, Head of Account Management - Grey

Casey Shaw, Account Director - Grey

Ethan Carlson, Senior Account Executive - Grey

Jenna Choi, Jenna Choi Senior Planner - Grey

Jennifer Shyue, Planner - Grey

Will Leonard, Data Strategy Director - Grey

Mariano Favetto, Executive Creative Director - Grey

Joaquin Ares, Executive Creative Director - Grey

Francisco Rosenfeldt, Creative Director - Grey

Jeremias Barthe, Creative Director - Grey

Katie Williams, Chief Marketing Officer - Haleon

Jissan Cherian, Marketing Director - Haleon

Amy Sharon, Brand Director - Haleon

Jacquelyn Gardyasz, Brand Manager - Haleon

Michelle Maxon, Brand Manager - Haleon

Jennifer Lo, Associate Brand Manager - Haleon

Marina Bartzokis, Brand Manager - Haleon

Christian Williamson, Design Manager - Haleon

Sarah Miller, Manager, US External Communications - Haleon

Chelsea Berg, Media Strategy Manager - Haleon

Production Agency: CaST by Publicis

Director: Francois Lallier

Production Company: Ruckus Films

Edit House: Cosmo Street, Lawrence young (owner/CD)

Music House: Halo Sound & Music, Peter Gannon (Owner/CD)

Additional Contributors: