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McEnroe vs. McEnroe
Category
Content Marketing
Description
Winner Status: Bronze
Client/Brand: Michelob Ultra
Agency: FCB
Headline:
McEnroe vs. McEnroe became first-of-its-kind type of branded entertainment and proof that advertisers can enhance and not interrupt consumers by giving them interesting branded content on a trusted platform.
Campaign Summary:
Michelob ULTRA created the world’s first real vs. virtual tennis match. Overall, McEnroe vs. McEnroe became a first-of-its-kind type of branded entertainment and proof that advertisers can enhance and not interrupt consumers by giving them interesting branded content on a trusted platform like ESPN.
Team Credits:
Ricardo Marques, VP Marketing - Michelob Ultra
Additional Contributors:
N|A
Winner Status
- Bronze